https://dscout.com/people-nerds/people-are-your-data-tricia-wang So what is thick data? It’s a term you coined, right?
"Thick data is simply my re-branding of qualitative data, or design thinking, or user research, gut intuition, tribal knowledge, sensible thinking—I’ve heard it called so many things. Being open to the unknown means you will embrace data that is thick. Ostensibly it’s data that has yet to be quantified, is data that you may not even know that you need to collect and you don’t know it until you’re in the moment being open to it, and open to the invitation of the unknown in receiving that."