In the case of TDD, we are writing as many unit tests as possible to rapidly check our logic without complicated integrations or interactions.

The lack of “testability” for infrastructure relates to the testing pyramid.

How can TDD help with software development?

Let machine learning understand and fill gaps

This is where personalization comes into play.

Connecting Content Through the Funnel

The content you create should answer very specific questions about your product or service

Overall MOFU content success is measured by conversion rate (75%) and the number of leads (54%). 

lead nurturing

Product-oriented content also comes in handy — product overviews (40%), case studies (34%), and landing pages (31%) proved to be effective in generating leads.

email marketing

the main metric to measure TOFU content effectiveness (73%).

TOFU content, 86% MOFU content, and 76% BOFU content.

A content marketing funnel is a system that helps a brand to attract potential clients and guide them through their journey from the first interaction to conversion to a paying customer. 

most social listening tools will give you a lot of analytics for consideration.

The more behavioral analytics you can gather, the better you understand your perfect buyers

On this blog, we've demonstrated over and over again the power of sentiment analysis and the Topic cloud as a means of researching the attitudes, concerns, and aspirations within an audience.

you can always rely on social media listening and analytics software like Brandwatch.

“extra” SERP features,

You can edit your title, meta description, and use other aspects like structured data,

you’d like to invest more money in, it’s important to use the right mix of strategies and tactics.

Here’s a simple breakdown of what this approach might look like: January: Promote offer 1 (e.g., lead magnet) February: Promote offer 2 (e.g., giveaway) March: Promote offer 1 (e.g., lead magnet) April: Promote offer 2 (e.g., giveaway) … and so on.

Instead, you want to develop multiple offers you can rotate from time to time.

Here are two key rules we use: Turn off the ad set if ad spend is greater than or equal to three times the cost per acquisition (ad spend ≥ 3x CPA). Restart the ad set the next day if it’s profitable.

try a simple two-step process. First, create a campaign for testing different ad copy and creative combinations. Then when you find a winning ad copy and creative combination, replicate it in a separate campaign intended to scale with different audiences.

Broad, no targeting (especially if you’re selling fast-moving consumer goods or products that have mass appeal)

engagement audience

it will be more relevant than a lookalike audience of 1% or 2%.