Retired announcer Bob Carpenter is on pace to sell 2,500 of his scorebooks this year, 50% more than he moved in 2021, which was a record season for him at the time. Wisconsin-based Numbers Game launched in 2022 and has seen sales double each year since, with customers split 50/50 between men and women. More than 10,000 people now visit the Reddit page dedicated to scoring baseball games on a weekly basis.