36% of Salesforce customers that have bought other companies’ cloud products – like Service Cloud, Sales or Marketing Cloud – have also purchased Community Cloud. In addition to that, 21% of respondents intend to purchase Community Cloud in the very near future. If this is true, more than 50% of the most active Salesforce customers will use Community Cloud actively for their business needs very soon. And all of that within two years of the product launch!

Twitter is a neat illustration of the problem with benevolent dictatorships: they work well, but fail badly. Because they are property — not protocols — they can change hands, and overnight, you get a new, malevolent dictator who wants to retool the system for extraction, rather than collaboration.

What I missed about Mastodon was its very different culture. Ad-driven social media platforms are willing to tolerate monumental volumes of abusive users. They’ve discovered the same thing the Mainstream Media did: negative emotions grip people’s attention harder than positive ones. Hate and fear drives engagement, and engagement drives ad impressions. Mastodon is not an ad-driven platform. There is absolutely zero incentives to let awful people run amok in the name of engagement. The goal of Mastodon is to build a friendly collection of communities, not an attention leeching hate mill. As a result, most Mastodon instance operators have come to a consensus that hate speech shouldn’t be allowed. Already, that sets it far apart from twitter, but wait, there’s more. When it comes to other topics, what is and isn’t allowed is on an instance-by-instance basis, so you can choose your own adventure.

Data Model