2 Matching Annotations
- Dec 2022
What I missed about Mastodon was its very different culture. Ad-driven social media platforms are willing to tolerate monumental volumes of abusive users. They’ve discovered the same thing the Mainstream Media did: negative emotions grip people’s attention harder than positive ones. Hate and fear drives engagement, and engagement drives ad impressions. Mastodon is not an ad-driven platform. There is absolutely zero incentives to let awful people run amok in the name of engagement. The goal of Mastodon is to build a friendly collection of communities, not an attention leeching hate mill. As a result, most Mastodon instance operators have come to a consensus that hate speech shouldn’t be allowed. Already, that sets it far apart from twitter, but wait, there’s more. When it comes to other topics, what is and isn’t allowed is on an instance-by-instance basis, so you can choose your own adventure.
Twitter drivers: Hate/fear → Engagement → Impressions → Advertiser money. Since there is no advertising money in Mastodon, it operates on different drivers. Since there is no advertising money, a Mastodon operator isn't driven to get the most impressions. Because there isn't a need to get a high number of impressions, there isn't a need to fuel the hate/fear drivers.
- Feb 2020