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- Mar 2021
Shepard said at the time, "They Live was the basis for my use of the word 'obey,' The movie has a very strong message about the power of commercialism and the way that people are manipulated by advertising. [...] One of my main concepts with the Obey campaign as a whole was that obedience is the most valuable currency. People rarely consider how much power they sacrifice by blindly following a self-serving corporation's marketing agenda, and how their spending habits reflect the direction in which they choose to transfer power."
Shepard Fairey on the link between his Obey campaign and the movie They Live.