If you look at George Ellis’s Google Scholar, it’s clear that he has gone down the deep end a while ago. What is it with these cosmologists? (Ahem, Penrose). Suddenly they discover quantum physics and it’s the solution to consciousness. Or gravity makes wavefunctions collapse.

Spiral Dynamics (SD) is a model of the evolutionary development of individuals, organizations, and societies. It was initially developed by Don Edward Beck and Christopher Cowan based on the emergent cyclical theory of Clare W. Graves, combined with memetics as proposed by Richard Dawkins and further developed by Mihaly Csikszentmihalyi.

fly·wheel/ˈflīˌ(h)wēl/ Learn to pronounce nounnoun: flywheel; plural noun: flywheels; noun: fly-wheel; plural noun: fly-wheelsa heavy revolving wheel in a machine that is used to increase the machine's momentum and thereby provide greater stability or a reserve of available power during interruptions in the delivery of power to the machine.

Likewise, the filing cabinet cannot feed itself without user collaboration; indeed, without a user, the filing cabinet cannot even start its combinatory po-tential. Nevertheless, the card index is used as a true ‘communicative partner’ because it has proper autonomy. In a sense, the card index is fully dependent on and fully independent of the user. The inner structure is methodically ar-ranged so that the users, whoever they may be, can in principle use it; entries are linked so that once the combinatory potential begun, combinations repro-duce themselves and increase the available complexity in unexpected ways.34