Advanced analytics Arc XP offers comprehensive analytics that enables companies to better target content and commerce for higher conversion rates, thereby understanding their audience.Although Arc XP Commerce is a great fit for businesses with complicated needs, it comes with high Arc XP pricing and calls for significant technical knowledge to run and maintain. Small and medium-sized companies with limited resources find this less ideal as a result.

Если вы владеете бизнесом по продаже товаров или услуг в Интернете и задаетесь вопросом, как сделать его более успешным, эти передовые методы разработки электронной коммерции — это решения, которые можно применить. Зачем они вам нужны для создания этой платформы электронной коммерции? Давайте обсудим следующее. Онлайн-платформа электронной коммерции открывает широкий спектр новых возможностей для вашего розничного бизнеса, поскольку вы можете привлечь больше клиентов из любого места и в любое время. Учтите, что 2,14 миллиарда человек во всем мире совершают покупки в Интернете, что составляет 27,6% населения мира. Прогнозируется, что доля электронной коммерции в общем объеме розничных продаж по всему миру увеличится в течение следующих четырех лет, поскольку молодое поколение предпочитает варианты онлайн-магазинов, а не оффлайн.

How to Choose the Right Marketplace Development Company?DmitryCEOMarketplaceHomeBlogEntrepreneurshipHow to Choose the Right Marketplace Development Company?PublishedMay 8, 2020UpdatedMay 8, 20209 min readDo you want to build a marketplace app but cannot choose the right marketplace development company? There are dozens of web agencies, and their services seem to be quite similar. So how can you know whether you can trust a software provider? We have a solution for you. In this article, we have prepared the most important factors you need to take into account when choosing a marketplace development agency.

What Makes Ruby on Rails Perfect for Marketplace Development?AlinaE-Commerce & SaaS StrategistMarketplaceRuby/RailsHomeBlogEntrepreneurshipWhat Makes Ruby on Rails Perfect for Marketplace Development?PublishedJul 13, 2020UpdatedJul 13, 202012 min readThe last several years have been marked with the rise of different marketplaces. Airbnb, AliExpress, Etsy, Booking.com are on everyone’s lips. That's not surprising that the idea of launching a second Amazon or eBay seems so appealing. To win the e-commerce race, entrepreneurs focus on providing excellent customer experience and build fast-loading and scalable websites. Besides, business owners take various security measures to protect their customers’ sensitive information. This way, they can gain clients’ trust and boost sales. When building a custom marketplace, what technology stack is best to achieve all these goals? Our answer is simple: Ruby on Rails. In this article, we will fill you in on the Ruby on Rails marketplace development. At Codica, we are passionate fans of this framework and have built numerous e-commerce platforms with its help. Based on our experience, we will discuss the key reasons to choose RoR for building a successful marketplace.

4 Best Payment Solutions for Online MarketplacesDmitryCEOMarketplaceHomeBlogEntrepreneurship4 Best Payment Solutions for Online MarketplacesPublishedAug 7, 2020UpdatedAug 7, 20209 min readDid you know that payment solutions for online marketplaces can shape your e-commerce business and its success? Thus, Uber succeeded in its global expansion right after it switched to Braintree. In early Uber’s scaling, even a dollar-euro currency conversion wasn’t available. Now, with Braintree, it processes mobile payments in 130 currencies in 80+ countries. Of course, each marketplace faces its own payment challenges. So, you should rely on a payment solution with the features vital right for your e-commerce platform. To identify them, let’s dig deeper into two-sided marketplace payment processing, and analyze the best payment gateways for marketplaces.