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Web assimilation is the extent of organizational use of web technologies in facilitating e-commerce strategies and activities. Our definition focuses on the relative success of firms (as compared to other firms in the industry) in incorporating the Web technology into its e-commerce strategies and activities. This definition is consistent with perspectives on Type III IS innovations, with earlier treatments of IT assimilation at the organizational level (Armstrong and Sambamurthy 1999), and reflects our interest in understanding firms as innovation systems for attaining differential levels of technology assimilation success (Fichman 2001). We regard the level of assimilation to be one of the visible outcomes of the stream of structuring actions across the firm. Further, we anticipate the differential level of assimilation success across firms to be linked to the nature of the institutional enablers or the metastructuring actions within those firms.

Если вы владеете бизнесом по продаже товаров или услуг в Интернете и задаетесь вопросом, как сделать его более успешным, эти передовые методы разработки электронной коммерции — это решения, которые можно применить. Зачем они вам нужны для создания этой платформы электронной коммерции? Давайте обсудим следующее. Онлайн-платформа электронной коммерции открывает широкий спектр новых возможностей для вашего розничного бизнеса, поскольку вы можете привлечь больше клиентов из любого места и в любое время. Учтите, что 2,14 миллиарда человек во всем мире совершают покупки в Интернете, что составляет 27,6% населения мира. Прогнозируется, что доля электронной коммерции в общем объеме розничных продаж по всему миру увеличится в течение следующих четырех лет, поскольку молодое поколение предпочитает варианты онлайн-магазинов, а не оффлайн.

Social commerce offers something radically different than traditional e-commerce by carefully blending buying and selling with a sense of urgency across communities

E-commerce sure is tapping the power of the crowds (think ModCloth, Groupon, FashionStake), but I wouldn’t call this social

what we’re calling online “social commerce” today doesn’t look what we’ve seen traditionally. In fact, so much of what we call “social commerce” is not done within our social graphs - rather it’s just any level of involvement of another human being in a user’s purchase decision

12 leading marketplaces in Europe - E-commerce Germany News

How to Choose the Right Marketplace Development Company?DmitryCEOMarketplaceHomeBlogEntrepreneurshipHow to Choose the Right Marketplace Development Company?PublishedMay 8, 2020UpdatedMay 8, 20209 min readDo you want to build a marketplace app but cannot choose the right marketplace development company? There are dozens of web agencies, and their services seem to be quite similar. So how can you know whether you can trust a software provider? We have a solution for you. In this article, we have prepared the most important factors you need to take into account when choosing a marketplace development agency.

What Makes Ruby on Rails Perfect for Marketplace Development?AlinaE-Commerce & SaaS StrategistMarketplaceRuby/RailsHomeBlogEntrepreneurshipWhat Makes Ruby on Rails Perfect for Marketplace Development?PublishedJul 13, 2020UpdatedJul 13, 202012 min readThe last several years have been marked with the rise of different marketplaces. Airbnb, AliExpress, Etsy, Booking.com are on everyone’s lips. That's not surprising that the idea of launching a second Amazon or eBay seems so appealing. To win the e-commerce race, entrepreneurs focus on providing excellent customer experience and build fast-loading and scalable websites. Besides, business owners take various security measures to protect their customers’ sensitive information. This way, they can gain clients’ trust and boost sales. When building a custom marketplace, what technology stack is best to achieve all these goals? Our answer is simple: Ruby on Rails. In this article, we will fill you in on the Ruby on Rails marketplace development. At Codica, we are passionate fans of this framework and have built numerous e-commerce platforms with its help. Based on our experience, we will discuss the key reasons to choose RoR for building a successful marketplace.

4 Best Payment Solutions for Online MarketplacesDmitryCEOMarketplaceHomeBlogEntrepreneurship4 Best Payment Solutions for Online MarketplacesPublishedAug 7, 2020UpdatedAug 7, 20209 min readDid you know that payment solutions for online marketplaces can shape your e-commerce business and its success? Thus, Uber succeeded in its global expansion right after it switched to Braintree. In early Uber’s scaling, even a dollar-euro currency conversion wasn’t available. Now, with Braintree, it processes mobile payments in 130 currencies in 80+ countries. Of course, each marketplace faces its own payment challenges. So, you should rely on a payment solution with the features vital right for your e-commerce platform. To identify them, let’s dig deeper into two-sided marketplace payment processing, and analyze the best payment gateways for marketplaces.

Spree Commerce: How to Quickly Build an Ecommerce WebsiteAlinaE-Commerce & SaaS StrategistMarketplaceProduct GuideHomeBlogEntrepreneurshipSpree Commerce: How to Quickly Build an Ecommerce WebsitePublishedAug 31, 2020UpdatedAug 31, 202011 min readThe hype around Amazon and eBay has driven up the demand for marketplace development services. Business owners turn to software consultancies to launch a thriving e-commerce website. Here comes a question: what do they need to get the most successful online marketplace website? We believe that a profitable e-commerce project starts with the right tech stack. The main qualities that a modern marketplace should possess are scalability, easy customizations, and flexibility. Therefore, it’s important to choose the technologies that will help these qualities.

If the open source community really wants to make a difference, then the some focus should be directed toward back-end, e-commerce billing systems. The regulatory conditions of the market have reached a point where it is incredibly inefficient for them to be tracked and applied by hand.

The problem, as Taylor explained, is that the rise of e-commerce and social media has lowered the cost of entry for new competitors.