Let’s count them! And there’s something interesting about this contrast between experimentation and disruption. The latter may be about shifting profit centres. The former may be about learning.

Sounds like a very quick summary of what Ben Thompson was saying two weeks ago. But, in this case, it’s from “the horse’s mouth”.

The quotes are important. There are different approaches to innovation. The one described here may be pushed by politicians and administrators, but some would argue that it’s not innovation in the same sense as what either Eric Von Hippel or Michael Schragge might describe.

According to scholars like MIT’s Eric Von Hippel and Michael Schrage, innovation is about usage. Otherwise, it’s just novelty. But the innovation discourse often repurposes the term to be about R&D.

One linear model, represented in something of a spiral… Agreed that the transformative experience is tough to “disrupt”, but the whole “content delivery” emphasis shows that the disruption isn’t so quick.