5 Matching Annotations
- Sep 2023
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medium.com medium.com
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Jarvis, Jeff. “Moving On.” Medium. Whither News? (blog), September 2023. https://medium.com/whither-news/moving-on-4eecb1c76ce3.
Jeff Jarvis looking back briefly on his history at CUNY's Newmark Graduate School of Journalism. An interesting snapshot of some of the pedagogical changes and programs over almost 20 years.
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- Feb 2016
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sloanreview.mit.edu sloanreview.mit.edu
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if we were to ask people whether clicking on a “like” button next to a short video clip is identical to leaving a detailed comment, the answer would probably be a clear “no.”
Sequencing calls to action from liking to commenting.
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Social activity on a website can increase users’ commitment to the site and willingness to pay for its services.
So social engagement increases brand loyalty.
Seems like that could be a key to Medium's success.
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When the tasks that users were prompted to engage in were not presented in increasing order of effort level, users tended to donate and participate less than when tasks were ordered that way.
Awareness of a user's lifecycle from exploring to adoption to megauser is key.
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“calls to action,” issued at different points in time
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