- Mar 2022
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every.to every.to
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A manifesto about what the Every platform is all about. They're trying to create a new(?) economic model for writers working together.
I'm not really sure how this is dramatically different from prior efforts or if the economic incentives are actually properly aligned here. Many writers without critically looking at the whole may be led here as much by marketing hype as anything else. It almost sounds like they're recreating The Huffington Post, but giving away some of the value up front instead of leaving all the value in one person's hand for a future sale.
Who owns the copyright of the created works? Are editors and proofreaders just work for hire here? What about their interests?
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If we decide to part ways, Leads can leave with a copy of their email list.
While a writer may leave a collective with their email list, do they necessarily benefit from having helped to get a going concern off the ground in the first place? Where does that slice of value sit? Do they also collect a multiple of the present value of the concern the way one might in buying a pre-existing business from another?
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You also need to design a compensation structure that pays writers what they’re worth.
A writer's collective trying to gather writers using the bait that they've managed to crack the problem of "paying writers what they're worth" seems to be a lot of hype.
This seems to put the already extant fear into a writer's mind that they're not being paid enough. Doesn't the broader economics of a capitalistic system already solve this issue? Where are the inequalities? What about paying the website designers and developers? What about the advertising and other marketing people?
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