3 Matching Annotations
  1. Feb 2023
    1. The results told us Felix’s demographic really wanted to shop for climate-friendly food brands, but found the sustainability information too confusing and – perhaps as a result – believed sustainable grocery shopping to be too expensive.Our strategy was clear: Give shoppers better information on the climate impact of Felix products and, in the process, demonstrate how easy it is to make climate-friendly choices when products are clearly labelled. We called it The Climate Store (Klimatbutiken) – the world’s first grocery shop in which the ‘price’ of food would be based on its carbon footprint.
      • Climate Supermarket
      • Climate store
      • Survey showed consumers were confused by sustainability information
      • consumers were left with the belief that shopping sustainably was too expensive
      • One answer to simplify the complexity that was confusing people was uniform labeling of grocery products with their CO2e and a hard limit (18.9Kg CO2e) that consumer must stay under each week to meet Paris agreement
  2. Sep 2021
    1. tea

      I love this picture because although it is simple it highlights what Orwell is missing in that tea is meant to be enjoyed, and the method by which it is enjoyed is irrelevant. Well done!

  3. Jun 2020