Bakkt will provide access to a new Bitcoin trading platform on the ICE Futures U.S. exchange. And it will also offer full warehousing services, a business that ICE doesn’t have. “Bakkt’s revenue will come from two sources,” says Loeffler, “the trading fees on the ICE Futures U.S. exchange, and warehouse fees paid by the customers that buy Bitcoin and store with Bakkt.”

Here are the definitions to make sure we’re on the same page:Subscription model — a periodic (monthly, yearly, or seasonal) payment to gain access to products or services.Transactional model — you pay as you use the products and services.

Pantera Capital has had a thesis of investing into local exchanges since the inception of its venture capital fund. Local exchanges have an advantage of a local team who understands the culture and marketing of a specific geography in addition to having the relationships for banking and regulations. In June 2014, Pantera investigated and became the lead US investor in the largest cryptocurrency exchange in Korea, Korbit. Korea was a compelling geography for a local exchange investment because of the country’s familiarity with virtual currencies, becoming one of the first countries to adopt them for gaming, having a government that is pro-innovation, having a large mobile ecosystem.

With over 65% contribution to the total revenue, talent solutions are the most important services and tools included in the LinkedIn business model. Talent solutions include premium recruiting tools for the companies and recruiters to help them find the most suitable employees/partners for their business.

LinkedIn apart from being the best recruitment platform is also a sought-after social networking website by marketers to execute their marketing campaigns. This service contributes to over 18% of the total revenue of the company and offers features which let companies to not only create a company page but also enhance their marketing efforts by creating sponsored content, sponsored InMails and text advertisements.

The Linkedin business model is a freemium model which works as a community to connect professionals globally.

Research performed by Tapscott and Williams has provided a few examples of the benefits of collective intelligence to business:[38] Talent utilization At the rate technology is changing, no firm can fully keep up in the innovations needed to compete. Instead, smart firms are drawing on the power of mass collaboration to involve participation of the people they could not employ. This also helps generate continual interest in the firm in the form of those drawn to new idea creation as well as investment opportunities.[38] Demand creation Firms can create a new market for complementary goods by engaging in open source community. Firms also are able to expand into new fields that they previously would not have been able to without the addition of resources and collaboration from the community. This creates, as mentioned before, a new market for complementary goods for the products in said new fields.[38] Costs reduction Mass collaboration can help to reduce costs dramatically. Firms can release a specific software or product to be evaluated or debugged by online communities. The results will be more personal, robust and error-free products created in a short amount of time and costs. New ideas can also be generated and explored by collaboration of online communities creating opportunities for free R&D outside the confines of the company.[38]

“The change we made in January was in recognition of the fact that we needed to shift resources from capturing knowledge — which we've been doing almost exclusively for the past five years — toward packaging and distributing knowledge into easy-to-consume formats like video and Spotify Behind the Lyrics,” Lehman told The Verge.