What are some of the best practices for kids’ UX design?

. Additionally, designers should use attractive colors for children of lower age groups.

Of the three primary color channels, red, green and blue, green contributes the most to luminosity.

black and white with monotones

Basic Color Schemes

Warm colors exhibit energy and joy (best for personal messages), while cool colors convey calmness and peace (best for office use).

for many women and purple can induce soothing and calmness with the image of royalty

Colours and emotion 

Both men and women have blue as their top colour

The colours black & white have opposing meaning in western and eastern cultures

Think of each colour in context of its environment, for example do you have a mostly grey, white or muted colours on your website then make your call to action button(s) green or red

Colour is such a pervasive part of everything we encounter visually in our world, it evokes emotions which in turn drives decision making

When creating or refining your brand identity think about pairing your main colour with a complimentary colour or use the 3 grouping guides below

We are using colour to communicate the value of our product or service

our eyes can only pick up certain light wavelengths

The theory of colour is a discipline that stretches back to at least the 15th century. It encompasses chemistry, physics and mathematics to effectively explain colour

There are 2 primary colour systems (to reproduce colour) we use on a daily basis additive & subtractive. Anything that emits light (sun, screen or projector) uses additive and everything else reflects colour and uses subtractive colour

The colour wheel is where you need to start when planning a colour scheme or branding for your business and for sales and marketing campaigns. The colour wheel consists of primary, secondary and tertiary colours.

round shapes are more trustworthy & straight sharp edges are more striking