SNHU did not invent all its tactics. But what it has done, with laser focus, is ensure that its hundreds and hundreds of processes are tailored to the job students are hiring the school for

It transforms our understanding of customer choice in a way that no amount of data ever could, because it gets at the causal driver behind a purchase

Jobs are multifaceted. They’re never simply about function; they have powerful social and emotional dimensions

For me the best part of Upcoming was being able to see what events my friends are going to. With their redesign, Upcoming decided to hide that behind two clicks. Now when you go to the site, I see whats popular in San Francisco, but I have to click to see what my friends are upto. Even on an events page, I can no longer easily see if any of my friends are going there. Instead I am shown the groups and tags. But I have to click to see who is attending.