Earlier, I have criticized Facebook for not anticipating the ethical problems with Facebook live and for its general approach of trying things out without much ethical forethought. But wouldn’t a pragmatist argue that because they are charting into new territory, digital innovators are more likely to make ethical mistakes giving the lack of existing normative framework?  This pragmatic defense only has limited power though, as there are general guiding ethical norms and principles in place already.  It is of course true that (some of) these norms might be subject to change in the digital environment and that sometimes our existing frameworks are ill-equipped to deal with new moral dilemmas. However, this does not excuse some of the more egregious ethical lapses we have seen recently, which were violations of well-known and accepted moral guidelines.