7 Matching Annotations
  1. Nov 2024
  2. Mar 2024
    1. My belief is that societies cannot organize effectively to cope with the impacts of climate change without a shared understanding of the future that awaits.

      quote - shared futures - climate crisis and appropriate language - (quote below)

      • My belief is that
        • societies cannot organize effectively
        • to cope with
        • the impacts of climate change
        • without a shared understanding of
        • the future that awaits.
      • Currently, representations of the net-zero future
        • don’t do that.
      • They are a denial of the best of human nature.
      • They shut down the possibility of
        • imagining something different
        • in favor of a fantasy of more of the same,
          • minus catastrophic climate change.
      • With a better, shared understanding of the world we’re moving toward,
        • we can better organize ourselves to live in that world,
          • whatever that might mean,
          • whatever that might look like.
  3. Dec 2022
    1. At Olay, the winning aspirations were defined as market share leadershipin North America, $1 billion in sales, and a global share that put the brandamong the market leaders. A revitalized and transformed Olay wasexpected to establish skin care as a strong pillar for beauty along with haircare. Establishing and maintaining leadership of a new masstige segment,positioned between mass and prestige, was a third aspiration.

      Concrete winning aspirations

    2. The first question—what is our winning aspiration?—sets the frame for allthe other choices. A company must seek to win in a particular place and in aparticular way. If it doesn’t seek to win, it is wasting the time of its peopleand the investments of its capital providers. But to be most helpful, theabstract concept of winning should be translated into defined aspirations.Aspirations are statements about the ideal future. At a later stage in theprocess, a company ties to those aspirations some specific benchmarks thatmeasure progress toward them

      You must aspire to win otherwise you're wasting people's time

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  4. Jan 2021
  5. Sep 2018
    1. Trump’s digital strategy, Singer and Brooking argue, is not unlike militant groups and street gangs that leverage the viral web to tell a compelling story about policy, religious dogma, or their own perceived fearsomeness, all in an engaging voice, while repeatedly targeting exactly the right audience to trigger a dopamine response or sheer terror, both online and IRL. "To 'win' the internet, one must learn how to fuse these elements of narrative, authenticity, community, and inundation," Singer and Brooking write. "And if you can 'win' the internet, you can win silly feuds, elections, and deadly serious battles."
  6. Feb 2017
    1. more could be done to shut down these scam journals — by helping to transform academic culture so that university libraries become the principal publishers of scholarly work

      Go Lonnie! Making the case for Library Publishing!