Whether due to advertisements like Bill Cosby’s or due to having just run its course naturally, the “Pepsi Challenge” momentum had come to an end by 1983.

The Pepsi Challenge commercial featuring fire fighters.

Michael Jackson’s third potential commercial

influenced the popular culture of the “Pepsi Generation.”

The greatest examples of this occurring were Michael Jackson for Pepsi and Bill Cosby for Coca-Cola.

Green

Each of these celebrities were paid for their work

Brian Bonsall

the fight over Apartheid

Coca-Cola's

Pepsi

By 1969, Coca-Cola only held 30% of the cola market while Pepsi controlled 14%.

was the first time a cola company had advertised on a network television station.

“More Bounce to the Ounce”

One of the many WWII Coke ads

Coca-Cola

The Marble Fountain shown here

Inside this chapter

Schweppes.

John Mathews

who are credited

These

The timeline begins in 1767,

Timeline 1767-1929

The stomach soothing nature of these effervescent waters made them a regularly prescribed treatment for dyspepsia or indigestion. The lack of side effects from a glass of soda water, unlike many other medicines of the time, helped motivate researchers to discover, and recreate, how these gas bubbles dissolved in water.

Naturally carbonated waters, from volcanic springs, were well known throughout history

Photo of the San Pelligrino Mineral Waters, in Italy 1890's

How carbonated water was prized for its curative properties and how commercial fountains, which claimed to artificially reproduce the benefits of spring waters, didn’t become widespread until the first quarter of the 18th century and then they were marketed primarily for their medicinal, not pleasure giving properties, it was because of soda water’s perceived therapeutic benefits that pharmacies became the main stage upon which the development of the fountain played out.

it's

This Scalar

Country Joe McDonald,”The FISH Cheer.” (Links to an external site.)

future.

was next

and about the atomic bomb

was a war

George Lucas, scene from American Graffiti

Texas

questionable

Chain stores were kind of like a democratically-elected authoritarian. Consumers happily ushered them in, but did not imagine the results of consolidated power that would come to anger consumer groups and destroy small business.

This book explains the origin of Chop Suey and the racial and culture change the food goes through.

During the nineteenth century Chop Suey started to transition through cultural exchange and developed into an American dish by accommodating Americans taste through cultural exchange and negotiations.

through different cultures

profit

1920’s

Bibliography

1904

1938

The bill’s sponsor, Senator Royal Copeland, was elected to the Senate with a large constituency of women. He sought to maintain their support throughout his career, and saw the bill as solidifying his political base in New York. Women provided him with political motivation to pass the bill. His motivation did not stem from support for FDR’s policies. In fact, he once primaried, against New Deal candidates. His motivation came from his disproportionally large female constituency.

Speece

possible

My audience is greater than just the professor

Question

Why

paper

2004

eggs

1947

changes really started to be made

Outline

House Hearing

laws

Since the 1940’

before the civil war era

over the last 70 years

Trump

The

Potential Resources:

Products

Indigenous cultures

nearly impossible resistance to the smell of the aroma

an individual the capacity to mass produce popcorn

fortunes may have taken much longer

Reality is fragile

aren’t lazy

period.

“derangement”

Kansas serves as a paradigm due to the extreme change it has undergone.

It is evident that the culture wars play such a huge role in the political make up of recent American history, but what is most significant is the backlash from these culture wars and its effects on economics as shown in Thomas Frank’s book What’s the Matter with Kansas?

rage on today confirms their importance

Andrew Hartman delves into

If the girders of civilization itself were collapsing, there was no reason to struggle for personal success within the chaos.

here on Thursday

history

The possibility of losing their cherished culture, is enough of a motivational factor to recruit evangelicals, to involve themselves in politics, and to handicap the education of their children.

cord

74-76

comes

(Hartman, 6)

Hartman, 1

culture.

“assumption that assimilating to prescribed norms—to normative America—was the only path to equality”

but for racial equality

only diversions, smoke and mirrors

much anecdotal evidence

according to What’s the Matter with Kansas

a crusade to save helpless babies

issues.

“war”

became disillusioned with the New Left and began a crusade for their conservative ideology.

shaped

, since

on the wrong page

big

In

however its effects cannot be reversed

accurately

it is important

Hartman would disagree

a very real

at the least see the reasons

Thomas Frank

already changed

changing America forever.

Hartman shows that the culture wars are significant

one must understand

century

People are either liberal or conservative leaving the country in an extremely difficult situation.

book page numbers

With the information presented, we can agree that the racial discrimination against African Americans of the lower class, exploits the two important concepts; race and class. Both equally important and intertwined together.

Class and race are fundamentally intertwined social identities in American history.”

The preconceived judgment white Americans held against black Americans was their intelligence. Psychologically speaking, it was known widely that blacks were better suited for certain types of jobs, their laziness, and their dependence. How can one ever rise above their degraded position if never giving the opportunity by stronger powers? You cannot. Thomas Surgue, author of “Urban Crisis Race and Inequality in Detroit. *Michigan, states: “Racism is portrayed as a pathological condition, an unchanging part of white culture. But the word “racism” oversimplifies what was a complicated and multifaceted reality.” 89.

race defined your place in the social class;

The distinctions between the two are so intertwining, that discussing which is more important really depends on the person speaking.

would go hand in hand.

People simply had to be middle class to reach the next level of the American dream by moving to a suburb.

Protective

The white and black middle classes refused to integrate

Unfortunately, at this time racism still ran rampant and it was caused more difficulties and problems for the Black middle class to stay alive than the white working class.

face

This cannot be denied since it is true that racism is also a contributing factor to why many blacks could not find housing and jobs outside of the city.

“working class”

barriers

cannot be understood

in order to create more commonalities between groups of people

borders of race

matter

This system would then be relied upon by politicians

The rise and fall of country music, disco, and anti-disco were based upon people’s feelings on the matter of race.

The need of the white male to segregate themselves from the black formed an America based on race relations.

was elected to office

The belief in a white racial superiority changed the political landscape of Post-War America. 

changed the outcome of many political decisions

Racial tensions erupted into race riots in major cities across the United States.

create their own suburbs

but they were clearly racially charged

the white man to keep the black man down.

divided itself along racial lines

created a racially divided United States

identity

244

workers

on the other hand

As deindustrialization struck many northeastern and midwestern cities, all working class citizens struggled to find labor but especially those with racial diversity. This struggle between all working class citizens ensured that the unfair and discriminatory policies of many factories, would become worse.

were not considered

This culture of racial discrimination and suppression became a brick wall for any who wished to improve upon their class status.

Furthermore,

America.

In order to understand why these current events are happing it is essential to understand the evolution of the effects of race in America after 1945. When discussing and understanding American history after 1945, it is essential to understand how racial divisions changed America and predetermined class for many.

race determined the class for millions of Americans and essentially handicapped their personal prosperity.

Dr. Rees may not like

Some whites were racist, but many whites were just trying to secure their own economic affairs.

system

It is not common to have whole cities of one race

Some may argue that race put and keeps African American in the ghettos, while others may blame this detachment on class.

African Americans came to booming cities for work, although most times the work was hard and earned low wages. These workers and their families settled into cheaper areas of the city,

White Americans may have felt the economic hardships caused by deindustrialization, but they ensured that the African-American communities felt it harder.

(319)

relations.

Race changed American popular culture

elected to office thanks to the racial tensions. 

changed

Racial tensions

racially based economic disparities.

among the racial line

history.

Race divided Post-War American history into a white history and black history, with smaller subsets such as Chicano history still being discovered.

come together by culture

its influence in political elections and in the evolution of popular culture.

through blacks because it was easier than deconstructing

issue

knitted

racial failures

they feared the economic benefits that blacks might take away from them

didn’t

Stayin’ Alive: The 1970s and the Last Days of the Working Class

live

E

is the key

society

Any suggestions?

would be tested

would both

effect

the

effects

in a new way

the discussion of opportunity versus poverty in modern American life

’

Americans.”

is important in understanding the second half of the twentieth century.