I define surveillance capitalism as the unilateral claiming of private human experience as free raw material for translation into behavioral data. These data are then computed and packaged as prediction products and sold into behavioral futures markets — business customers with a commercial interest in knowing what we will do now, soon, and later.

Nefarious corporations

SZ: We are not users. I say we are bound in new psychological, social, political, as well as, economic interests. That we have not yet invented the words to describe the ways that we are bound. We have not yet invented the forms of collective action to express the interests that bind us.  And that that is a big part of the work that must follow in this year and the next year and the year after that, if we are to ultimately interrupt and outlaw what I view as a pernicious rogue capitalism that has no business dominating our society.

According to Shoshana Zuboff, professor emerita at Harvard Business School, the Cambridge Analytica scandal was a landmark moment, because it revealed a micro version “of the larger phenomenon that is surveillance capitalism”. Zuboff is responsible for formulating the concept of surveillance capitalism, and published a magisterial, indispensible book with that title soon after the scandal broke. In the book, Zuboff creates a framework and a language for understanding this new world. She believes The Great Hack is an important landmark in terms of public understanding, and that Noujaim and Amer capture “what living under the conditions of surveillance capitalism means. That every action is being repurposed as raw material for behavioural data. And that these data are being lifted from our lives in ways that are systematically engineered to be invisible. And therefore we can never resist.”

Harry Potter: Wizards Unite, the Pokémon Go-style smartphone game co-developed by Niantic and WB Games

Amy Webb, Author of  “The Big Nine: How the Tech Titans and their Thinking Machines could Warp Humanity” refers not only to G-MAFIA but also BAT (the consortium that has led the charge in the highly controversial Social Credit system to create a trust value among its Chinese citizens). She writes: We stop assuming that the G-MAFIA (Google, Apple, Facebook, IBM, and Amazon) can serve its DC and Wall Street masters equally and that the free markets and our entrepreneurial spirit will produce the best possible outcomes for AI and humanity

interview with John Naughton, Shoshana Zuboff touches on the feeling of ‘informed bewilderment’