2 Matching Annotations
  1. May 2022
    1. Demand-side solutions require both motivation and capacity for change (high confidence).34Motivation by individuals or households worldwide to change energy consumption behaviour is35generally low. Individual behavioural change is insufficient for climate change mitigation unless36embedded in structural and cultural change. Different factors influence individual motivation and37capacity for change in different demographics and geographies. These factors go beyond traditional38socio-demographic and economic predictors and include psychological variables such as awareness,39perceived risk, subjective and social norms, values, and perceived behavioural control. Behavioural40nudges promote easy behaviour change, e.g., “improve” actions such as making investments in energy41efficiency, but fail to motivate harder lifestyle changes. (high confidence) {5.4}

      We must go beyond behavior nudges to make significant gains in demand side solutions. It requires an integrated strategy of inner transformation based on the latest research in trans-disciplinary fields such as psychology, sociology, anthropology, neuroscience and behavioral economics among others.

    1. A guiding principle will be to make the hyper-response as not only fun and enjoyable as possible but also meaningful via a vibrant grand narrative approach that connects the mission to conceptions of identity, values, and evolving worldviews.

      Gamification will play a critical role to tap into the human psychology that will encourage proactive action. Bend-the-Curve is the glocal game proposed as a way to mobilize ordinary citizens aggregate community scale response teams.

      As part of this gamification, a private Transform application within the public and open Indyweb can facilitate individual inner transformation, synchronize that to individual outer (behavior) transformation and synchronize that to collective inner and outer transformation at the respective community collective scale and finally aggregating all community impacts, to the global collective transformation scale. Built in data privacy of the Indyweb insures that everyone can contribute data to the aggregator in a completely anonymous way. All of this is designed to operationalize Donella Meadow's insight that inner transformation of worldviews, paradigms and value systems is the most powerful of all leverage points.