persuasive technology, BJ Fog's contribution to the problem that we're all faced with today, which is that were addicted to our devices. So how does that work? Well, basically his theory has three parts where you have motivation, you have ability, and there's a trigger. And if you're above a certain threshold, you have the right motivation and the right ability, that trigger will trigger a behavior. If you don't have enough motivation, or if you don't have enough skill set, then that trigger won't work. Or if you have the motivation in the skill set, and the trigger doesn't happen, then you'll never trip into the behavior.

tap into real needs (e.g. combating the dangers of obesity)• present clear goals (e.g. realistic weight targets)• make it easy to do what is needed (e.g. prepare healthy meals)• give feedback about the progress made so far (e.g. compare your present weight with yourinitial and ideal weights)• provide clear visualizations of potential means or ends, so that users can easily imagine theeffect of their future actions (e.g. a computer-generated photo of how you would look afterlosing all that weight)• make use of social pressure (e.g. by pointing out the achievements of others)• provide timely triggers to stimulate their users to do something (e.g. alarms to remind you toexercise)

While the term “mobilization system” is new, the underlying ICT techniques have beenexplored for at least a decade or two, under labels such as “persuasive technology”, “collaborativetechnology”, “user experience”, and “gamification”. This paper will first review a number of suchexisting approaches and then try to distill their common core in the form of a list of mobilizationprinciples. Finally, we will sketch both potential benefits and dangers of a more systematic andwidespread application of mobilization systems.