persuasive technology, BJ Fog's contribution to the problem that we're all faced with today, which is that were addicted to our devices. So how does that work? Well, basically his theory has three parts where you have motivation, you have ability, and there's a trigger. And if you're above a certain threshold, you have the right motivation and the right ability, that trigger will trigger a behavior. If you don't have enough motivation, or if you don't have enough skill set, then that trigger won't work. Or if you have the motivation in the skill set, and the trigger doesn't happen, then you'll never trip into the behavior.

BJ Fogg is one of the leading authorities on habit change.  In his best selling book Tiny Habits he says: “Celebration will one day be ranked alongside mindfulness and gratitude as daily practices that contribute most to our overall happiness and well-being. If you learn just one thing from my entire book, I hope it’s this: Celebrate your tiny successes. This one small shift in your life can have a massive impact even when you feel there is no way up or out of your situation. Celebration can be your lifeline.”

Psychologist BJ Fogg is the founder and director of the Behavior Design Lab at Stanford University — he’s coached over 40,000 people in his behavior change methods and influenced countless more. His Tiny Habits method states that a new behavior happens when three elements come together: motivation, ability and a prompt.