The Phases Should Reflect Social Rather Than Objective Time Giddens (I 987), although not the first, makes an important theoretical distinction between social and objective time. Giddens defines clock time as the use of quantified units. Clock time represents "day-to-day" structured activities. Typically, studies refer to disaster phases with hours, days, weeks, or years. Social time, however, is contingent upon the needs or opportunities of a society.

Giddens’ theory of structuration explains how social structures, defined as rules and resources or transformational relations, are both the products and the pathways of human action [10]. Employing the concept of duality of structure, Giddens contends that social action both shapes and is shaped by these structures. Orlikowski [20] provides a duality of technology framework for applying structuration theory to research on the role of information technology (IT) within organizational change, whereIT is both the product of human action and a medium of human action, functioning to enable and constrain it. The communication constitutes organization perspective again extends structuration to communicative processes, claiming that communication and the organization co-produce and co-adapt[23], and provides a helpful approach for examining organizing within the virtual organization though the digital traces of its communication [4].

Thus temporal structures, like all social structures (Giddens 1984), are both the medium and the outcome of people's recurrent practices.

Besides the fact that an activity is situated in a network of influencing activity systems, it is also situated in time....In order to understand the activity system under investigation, one therefore has to reveal its temporal interconnectedness....Rather than analyzing an activity system as a static picture of reality, the developments and tensions within the activity system need to be

The gulf separating social theory from its concretization in specific empirically accessible situations is therefore still a wide one.

Action is but the constant intervention of humans into the natural and social world of events. Giddens adds that he would also like to make clear the constitutive relation between time and action. 'I do not' he says, 'equate action with intentionality, but action starts always from an intentionally-oriented actor, who orients him/herself just as much in the past, as he/she tries to realize plans for the future. In this sense, I believe, action can only be analyzed, if one recognizes its embeddedness in the temporal dimension' (Kiessling, 1988:289).

To show 'how the positioning of actors in contexts of interaction and the interlacing of those contexts themselves' relate to broader aspects of social systems, Giddens proposes that social theory should confront 'in a concrete rather than an abstractly philosophical way' the situatedness of interaction in time and space (Giddens, 1984:110)

A concept in Anthony Giddens’s structuration theory explains how pat­terns like these are maintained with such regularity and precision. The concept is “duality of structure,” by which Giddens meant that “the structured proper­ties of social systems are simultaneously the medium and outcome of social acts(Giddens’s emphasis; 1995, p· 19)·

In a 1992 paper in Organizational Science titled “The Duality of Technology: Rethinking the Concept of Technology in Organizations,” Wanda Orlikowski applied the structuration theory of sociologist Anthony Giddens to technology use and reached a similar conclusion. Giddens argued that human agency is constrained by the structures around us—technology and sociocultural conventions—and that we in turn shape those structures. Software, malleable and capable of representing rules, is especially conducive to such analysis.