5 Matching Annotations
  1. Jun 2020
  2. Apr 2020
    1. If you don't—or can't—lock your users in, the best way to compete is to innovate at a breakneck pace. Let's use Google Search as an example. It's a product that cannot lock users in: users don't have to install software to use it; they don't have to upload data to use it; they don't have to sign two-year contracts; and if they decide to try another search engine, they merely type it into their browser's location bar, and they're off and running.
    2. it is far preferable to spend your engineering effort on innovation than it is to build bigger walls and stronger doors that prevent users from leaving