Jeff Sheldon is the founder and designer of Ugmonk, a brand focused on creating high quality, well-designed products. What started as a small side project in 2008 to create and sell simple t-shirts has grown into a full-blown lifestyle brand which Jeff now runs full time.

then, books were as much a part of this landscape, the noise of other people's thoughts, as anything else. and yet even then, she touched on this theme that around this time became a meme among self-aware gen z kids, with viral tiktoks and tweets like "i have to consume like 8 forms of media at once to prevent myself from ever having a thought."