One way to meet the many needs that most if not all publishers share would be to collaboratively develop their digital products. Specifically, they should build for interoperability. One publisher’s CMS, another’s content APIs, a third company’s data offering — they might one day all work together to allow all ships to rise and to reclaim advertising and subscription revenue from the platforms. This might allow publishers to refocus on differentiating where it truly matters for the user: in the quality of their content.