• 80% of Generation Z (Gen Z) admit they could not financially sustain themselves for a month after losing their main income source; 27% have no emergency savings.
• Financial insecurity is widespread: 56% live paycheck to paycheck, and 30% feel financially unsafe globally; in Poland, 43% fear lacking financial independence, and one-third doubt owning a home.
• Job security fears are high: only 43% of junior employees (mainly Gen Z) trust their employers' stability in the next six months—the lowest in years.
• Gen Z is cutting spending drastically; instead of small luxuries, they share "no-buy lists," use coupons, opt for children's meal deals, or salvage discarded items to save money.
• ChatGPT is used by many young adults as a free alternative to therapy, serving as a conversational partner or interactive diary amid mental health and financial stress.
• About 47% of Polish Gen Z women consider starting their own business, and over half of European Gen Z plan side hustles within three years, motivated by financial independence and work flexibility.
• This younger generation is adapting by reducing expenses, seeking free mental health tools, and pursuing entrepreneurship as a response to economic uncertainty and recession fears.

https://web.archive.org/web/20241130094952/https://annehelen.substack.com/p/the-kids-are-too-soft

'the kids are too soft'. on shifting perceptions of gens, point out the obvious lack of attention to cause and effect. walking barefoot to school in the snow etc etc as if it's a sine quae non. Reminds me of a Gulag discussion, what doesn't kill you makes you harder, is actually the other way around. The hardest going survive, and more might have in conditions had been better. We see more people survive and mistake it for lack of selection and rigour, where it's the lifting of more if not all boats.

Toucher la GenZ

Ca peut être marrant de prendre cette phrase au mot et de faire une base de contact segmentée par génération, surtout que celle-ci sont de plus en plus nombreuses sur une même période. La segmentation s'affine au moins sur le temps.