No, United Way isn’t sitting still—it recently teamed up with Salesforce.org to roll out a new app called Philanthropy Cloud. For now, however, upstart Benevity rules the online workplace giving space.

Since it was founded by longtime charity executive Pierre Barnoti as the international offshoot of a Montreal animal welfare charity, SPCAI has spent little more than 20 percent of its total revenue on actual programs and services that help animals.

Foundation finds its grantees 'significantly outperform' similar charities