Eichhorn uses the potent term “content capital”—a riff on Pierre Bourdieu’s “cultural capital”—to describe the way in which a fluency in posting online can determine the success, or even the existence, of an artist’s work. Where “cultural capital” describes how particular tastes and reference points confer status, “content capital” connotes an aptitude for creating the kind of ancillary content that the Internet feeds upon.
content capital