According to the language periodical Språktidningen, ‘hen’ was by 2014 used once in the Swedish media for every 300 used of ‘hon’ or ‘han’, up from one in every 13,000 in 2011

A Swedish headteacher has been reported to the country’s Equality Ombudsman for refusing to use ‘hen’, the new gender-neutral pronoun, in what could be a landmark case for transgender rights.

The Swedish school system has wholeheartedly, and probably too quickly and eagerly, embraced this new agenda. Last fall, 200 teachers attended a major government-sponsored conference discussing how to avoid "traditional gender patterns" in schools. At Egalia, one model Stockholm preschool, everything from the decoration to the books and toys are carefully selected to promote a gender-equal perspective and to avoid traditional presentations of gender and parenting roles

Activists are lobbying for parents to be able to choose any name for their children (there are currently just 170 legally recognized unisex names in Sweden).