Even so, new inventions have always influenced literary production, as Friedrich Nietzsche, who struggled with a semi-spherical typewriter, once lyrically observed: “The writing ball is a thing like me: made of / iron / yet easily twisted on journeys.”

"I always get my jokes down on pieces of paper right away—backs of matchbos, whatever. No one is allowed to throw a piece of paper out in my house, because on the back of a laundry list there may be a joke."

The Internet, an immeasurably powerful computing system, is subsuming most of our other intellectual technologies. It’s becoming our map and our clock, our printing press and our typewriter, our calculator and our telephone, and our radio and TV.

Ideas have a history, but so do the tools that lend disembodied ideas their material shape −− most commonly, text on a page. The text is produced with the help of writing tools such as pencil, typewriter, or computer keyboard, and of note-taking tools such as ledger, notebook, or mobile phone app. These tools themselves embody the merging of often very different histories. Lichtenberg’s notebooks are a good example, drawing as they do on mercantile bookkeeping, the humanist tradition of the commonplace book, and Pietist autobiographical writing (see Petra McGillen’s detailed analysis).

It is quite large, the letters along its spine are big and bright, and readers are required to own it in print, because Mr. Caro, who still uses a typewriter, has refused to distribute the written version in any other way.

You’re giv­ing up far more than de­sign choice. Mr. Williams de­scribes Medium’s key ben­e­fit as res­cu­ing writ­ers from the “ter­ri­ble dis­trac­tion” of for­mat­ting chores. But con­sider the cost. Though he’s bait­ing the hook with de­sign, he’s also ask­ing you, the writer, to let him con­trol how you of­fer your work to read­ers. Mean­ing, to get the full ben­e­fit of Medium’s de­sign, you have to let your story live on Medium, send all your read­ers to Medium, have your work per­ma­nently en­tan­gled with other sto­ries on Medium, and so on—a sig­nif­i­cant concession.

Boiled down, Medium is sim­ply mar­ket­ing in the ser­vice of more mar­ket­ing. It is not a “place for ideas.” It is a place for ad­ver­tis­ers. It is, there­fore, ut­terly superfluous.

Like all non­sense, it’s in­tended to be easy to swal­low.

Min­i­mal­ism doesn’t fore­close ei­ther ex­pres­sive breadth or con­cep­tual depth. On the con­trary, the min­i­mal­ist pro­gram—as it ini­tially emerged in fine art of the 20th cen­tury—has been about di­vert­ing the viewer’s at­ten­tion from overt signs of au­thor­ship to the deeper pu­rity of the ingredients.