Usually it might have been typewriter shop, gun shop, then cell phone store, so it's intriguing to see the opposite ordering.

for - trivia / history - coffee house - Frederick the Great of Germany outlawed coffee houses - he favored beer and beer business was losing money to coffee

In 1983, at the dawn of the personal computer age, Apple Inc. in promotional film entitled "Lisa Soul Of A New Machine" touted their new computer, a 16-bit dual disk drive "personal office system", as something that would do away with "the cluttered desk, index cards, file folders, the in-out basket, [and] the calculator." (00:01)

Some of these things moved to the realm of the computer including the messy desk(top) now giving people two messy desks, a real one and a virtual one. The database-like structure of the card index also moved over, but the subjective index and its search power were substituted for a lower level concordance search.

30 years on, for most people, the value of the database idea behind the humble "index card" has long since disappeared and so it seems here as if it's "just" another piece of cluttery paper.

Appreciate the rosy framing of the juxtaposition of "past" and "future" jumping over the idea of the here and now which includes the thing they're selling, the Lisa computer. They're selling the idealized and unclear future even though it's really just today.

https://en.wikipedia.org/wiki/Business_Plot

A fascinating combination of office furniture types in 1906!

The Adjustable Table Company of Grand Rapids, Michigan manufactured a combination table for both telephones and index cards. It was designed as an accessory to be stood next to one's desk to accommodate a telephone at the beginning of the telephone era and also served as storage for one's card index.

Given the broad business-based use of the card index at the time and the newness of the telephone, this piece of furniture likely was not designed as an early proto-rolodex, though it certainly could have been (and very well may have likely been) used as such in practice.

I totally want one of these as a side table for my couch/reading chair for both storing index cards and as a temporary writing surface while reading!

This could also be an early precursor to Twitter!

Folks have certainly mentioned other incarnations: - annotations in books (person to self), - postcards (person to person), - the telegraph (person to person and possibly to others by personal communication or newspaper distribution)

but this is the first version of short note user interface for both creation, storage, and distribution by means of electrical transmission (via telephone) with a bigger network (still person to person, but with potential for easy/cheap distribution to more than a single person)