3 Matching Annotations
  1. Sep 2020
    1. By bringing both designers and non-designers alike into Figma, they create a cross-side network effect. In a direct network effect, a homogenous group gets more value from a product as more of them join. In contrast, a cross-side network effect involves two (or more) distinct groups that grow in size and value as the other group does, too. Figma’s cross-side network effect between designers and non-designers is one of the primary and under-appreciated sources of their compounding success over the last few years. As more designers use Figma, they pull in the non-designers they work with. Similarly, as these non-designers use Figma, they encourage the other designers they work with to use Figma. It’s a virtuous circle and a powerful compounding loop.

      By bringing non-designers into the design process, Figma created cross-side network effects for itself.

      Where typically the designers would get their designer peers to use the tools they're excited about, now non-designers would experience the value and recommend Figma to designers and non-designers alike.

  2. Apr 2019
    1. After all, the best messaging app in most countries or continents is the one most other people are already using there.
  3. Jul 2018
    1. “INFORMATION RULES”—published in 1999 but still one of the best books on digital economics—Carl Shapiro and Hal Varian, two economists, popularised the term “network effects”,

      I want to get a copy of this book.