Part one: Shaping - the prework we do on projects before we consider them ready to schedule. Each chapter explains a specific step of the process, from setting the appetite on a raw idea, to sketching out a solution, to writing a pitch that presents the potential project. Along the way you'll learn specific techniques - like breadboarding and fat-marker sketching - to keep the design at the right level of abstraction.
Part two: Betting - how we choose among the pitched projects and decide what to do si weeks at a time.
Part three: Building - the expectations we place on the teams and the special practices they use to discover what to do.