6 Matching Annotations
  1. Apr 2021
    1. Over the years, the machinery of targeted advertising has frequently been used for exploitation, discrimination, and harm. The ability to target people based on ethnicity, religion, gender, age, or ability allows discriminatory ads for jobs, housing, and credit. Targeting based on credit history—or characteristics systematically associated with it— enables predatory ads for high-interest loans. Targeting based on demographics, location, and political affiliation helps purveyors of politically motivated disinformation and voter suppression. All kinds of behavioral targeting increase the risk of convincing scams.

      a succinct summary of the harms of tracking and adtech

    2. The power to target is the power to discriminate. By definition, targeted ads allow advertisers to reach some kinds of people while excluding others. A targeting system may be used to decide who gets to see job postings or loan offers just as easily as it is to advertise shoes. 
    3. You should have a right to present different aspects of your identity in different contexts. If you visit a site for medical information, you might trust it with information about your health, but there’s no reason it needs to know what your politics are. Likewise, if you visit a retail website, it shouldn’t need to know whether you’ve recently read up on treatment for depression. FLoC erodes this separation of contexts, and instead presents the same behavioral summary to everyone you interact with.
  2. Oct 2016
    1. Way back in the beginning of time, IBM's OS/2 Warp operating system shipped with a web browser (sorry, I can't remember its name) that would show your browsing history as an outline.
  3. Apr 2016
    1. JavaScript creator Brendan Eich is working on a browser that blocks tracking, and replaces ads with less obtrusive ones. Websites can sign up to get a cut of the income from those ads. They'll also have a way for users to pay to visit sites ad-free.

      http://brave.com/<br> https://github.com/brave<br> https://twitter.com/brave

      It will be interesting to see how this plays out. Naturally, those obtrusive advertisers won't like it. I'd love it if sites I visit often could give me ads for stuff I might actually buy, especially if they received a generous cut of each sale.

  4. Oct 2015