- Aug 2018
In most universities, alumni relations is a function that is kept distinct from academics and has fund-raising as its primary focus. For alumni/lifelong learners to become an integral part of a university community, we need to better integrate them with all parts of the university.
This is an immense challenge. Not an unsolvable one. There's a very tricky balance to be struck between encouraging in-kind donations without accidentally decreasing in-cash donations. (The sky is not the limit; there's some maximum amount of combined time and money that donors will donate. But in fairness, most donors are not at that level yet...)