But the academic experience could be continually refined and improved with the level of obsession that a company like Apple puts into improving every aspect of their customer experience.

There are two polar opposite narratives about the future of higher education that are both gaining traction at the moment.

I believe that the bulk of institutions that will truly succeed going forward will not be those that win online, but on the contrary, those that do a good job establishing, maintaining, and conveying unique local experiences. Schools must reach inward to provide rich, meaningful, lasting, engaged experiences for their constituencies so people come, stay, and come back. Online, we call this “stickiness” and that will be EDU’s new metric for success: how sticky are you?

Next I’ll offer some reflections.

In other words, what might the world look like if the pandemic continues at around the present level for several years?

For as science fiction writer William Gibsonacutely observes, the future does not arrive all at onceeverywhere

we are simultaneously living along two curves

The Best Way to Predict the Future is to Issue a Press Re-lease

jump-start a sputtering capitalism

In our culture, talking about the future is sometimes a polite way of saying things about the present that would otherwise be rude or risky.