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  1. Jul 2021
    1. For consumers seeking the best price per ounce, the most value is normally in our larger boxes of cereal," says Kelsey Roemhildt, a General Mills spokesperson. "This change also allows more efficient truck loading leading to fewer trucks on the road and fewer gallons of fuel used, which is important in both reducing global emissions as well as offsetting increased costs associated with inflation." General Mills' reframing of its shrinkflation seems to be pretty typical of Corporate America. Companies often sell downsizing as a way to help the environment, offer consumers more choice, or improve the quality of their products. When a spokesperson for Charmin, for example, was confronted by reporters at WBUR about shrinking the size of their toilet sheet squares, she suggested it was the result of "innovations" that allow consumers to, basically, wipe their butts more efficiently.

      So in addition to sketchy economic and psy-ops practices, they're also engaging in greenwashing as well.