Conduct further theoretical work:
The boundary between theoretical and applied is not always clear here. Some research, maybe the methodological and measurement research in particular, has both theoretical aspects and very applicable and even empirical aspects. Calling this 'theoretical' might confuse people who would conflate theoretical with philosophical. E.g., research into which survey and other reporting instruments are more reliable, better reflect the actual measures of interest ... this seems very applied to me, and probably relevant to The Unjournal's scope as well.