connected thought - the reason why conceptual engineering is important to dissolve stereotypes, prejudices, ideological reactions, and reclaim slurs is that it forces us to engage rational means to try and figure out exactly what our concepts are saying. what does "kike" imply? when an antisemitic person sees a Jewish person and calls them a "kike" in response to something the Jewish person says, this is in effect an extreme instance of the non-central fallacy. it silences and decentralizes the Jewish person's words, because in order to even respond, they need to defuse the antisemitic association that was instantiated in the conversation by the slur. they need to ask the antisemite, why are you associating me (one token of the type 'Jew') with your racist archetypal notion of a Jew using the word "kike," what does this archetype involve, and why exactly does it mean my words should be ignored, my rights trampled upon, or my ideas rejected? disputing whether or not you are a "kike" implicitly accepts the antisemite's frame - it's a war of frame control.