On the other hand, it means that you now need to trust that Apple isn’t going to fuck with the podcasts you listen to.

Contents 1 Overview 2 Reasons for failure 2.1 Overconfidence and complacency 2.1.1 Natural tendency 2.1.2 The illusion of control 2.1.3 Anchoring 2.1.4 Competitor neglect 2.1.5 Organisational pressure 2.1.6 Machiavelli factor 2.2 Dogma, ritual and specialisation 2.2.1 Frames become blinders 2.2.2 Processes become routines 2.2.3 Resources become millstones 2.2.4 Relationships become shackles 2.2.5 Values becomes dogmas 3 The paradox of information systems 3.1 The irrationality of rationality 3.2 How computers can be destructive 3.3 Recommendations for practice 4 Case studies 4.1 Fresh & Easy 4.2 Firestone Tire and Rubber Company 4.3 Laura Ashley 4.4 Xerox 5 See also 6 References

yogachara theory and i'm thinking here about three nature theory and three naturelessness theory suggests to us that we are simply wired for certain illusions and among them is 00:29:19 the illusion of immediacy um and we're wired to thematize our experience through the framework of subject object duality i often compare this to the way that we're wired for certain 00:29:31 optical illusions for instance you don't have to learn to see the mueller liar illusion as an illusion we all see it as an illusion and it's because of the way our visual system has evolved and there are lots of other optical illusions like 00:29:44 that the color five phenomenon for instance and so forth yogachara really takes very seriously the idea that from beginning with time we've evolved karmic predispositions to certain kinds of 00:29:55 illusions and these are some of them and of course a little bit of reflection shows that that duality has to be illusory um after all um we are 00:30:09 not subject pure subjects standing outside of the world of our experience confronting a world of objects some of them outer and some of them inner that's the vedanta position that ain't the buddhist position instead what we are is 00:30:24 organisms and again i will set aside all of the debates we might have about how those organisms are constituted but we are organisms embedded in an environment and our bodies our sense faculties are 00:30:37 part of the world in which we find ourselves as a consequence our subjectivity our own engagement with the world is constituted not by standing outside and detecting things but rather by being 00:30:51 embedded in the world and the only way that we could possibly become aware of any object whether it's a tree or an apple or a thought or a feeling is to construct that as an object in our field 00:31:04 of consciousness even if in doing so we manage to hide from ourselves the fact that we are constructing it

this is not to say that our inner life has some kind of a second grade um existence conventional reality is not 00:25:14 second level reality um because as the guardian and chandra kirti also emphasized we must remember that conventional reality dependent 00:25:26 origination is exactly the same as emptiness which is ultimate reality the only kind of reality anything that we ever encounter is going to have is conventional reality so when i'm talking 00:25:38 here about cognitive illusion i'm not arguing that the existence of our interstates um is illusory i'm arguing that the illusion is that we have immediate access to them as they are and 00:25:51 that their mode of existence um is um intrinsic existence so this allows us to understand the majority analysis of the most fundamental cognitive illusion 00:26:04 of all the illusion of the immediacy of our knowledge of our own minds and the givenness of our own interstates and processes our direct knowledge of them as the kinds of things they are independent of 00:26:18 any concepts that's the illusion that wittgenstein quine and sellers each in there worked so hard in the 20th century to diagnose and to cure but we can put this just as easily and maybe more 00:26:31 easily in the terms of second century indian madhyamaka the fundamental cognitive illusion is to take our mental states to exist intrinsically rather than conventionally and to take our knowledge of them to be 00:26:45 immediate independent of conventions this illusion is pervasive it is instinctive and it is profoundly self-alienating because it obscures the deeply conventional character of our own 00:26:57 existence and of our self-knowledge and this illusion is what according to buddhist philosophers lies at the root of our grasping of our attraction and diversion and hence at the root of the 00:27:09 pervasive suffering of existence

there's a second kind of cognitive illusion this first cognitive illusion as i've suggested is thematized both in buddhist philosophy and in western philosophy but the second 00:07:06 kind of illusion i find not thematized so much in the west though in some quarters it is some but not all but very much stabilized in in buddhist philosophy and that is the superimposition of subject object 00:07:19 duality um and when we do that um we take the nature of our experience to be primordially structured as subject standing outside of the world viewing an 00:07:31 object now we always know we know that on the slightest bit of reflection that that's crazy that we are biological organisms embedded in a physical world and that 00:07:43 all of our experience is the result of that embodied embedded and embedded experience in the world it's still however almost irresistible to have that kind of image of ourselves as wittgenstein put it as like the eye 00:07:56 to the visual field that we stand outside of the world as pure subject with everything else taken as object and that reflexive taking of experience that way is a very profound kind of cognitive 00:08:09 illusion one that is extremely hard to shake to overcome illusion though we first have to come to know that illusion better you need to know your enemy in 00:08:21 order to defeat your enemy and so i'm going to spend a lot of time trying to acquaint us with the nature of these illusions that is to say if we want to avoid a pointless trek through the desert uh for 00:08:34 water we'd better know that what we're seeing is a mirage and not an oasis when we become aware of that fact then we're able to redirect ourselves in the right uh in the right direction

when we attribute sensory experiences to 00:06:39 ourselves for instance like the experience of red or the experience of seeing blue the model is external properties and we think of there as being inner properties just like those external properties that somehow we are 00:06:52 um we are seeing immediately

so here's a straightforward question what color are the strawberries in this photograph the red right wrong those strawberries are gray if you don't 00:00:12 believe me we look for one of the reddest looking patches on this image cut it out now what color is that it's great right but when you put it back on 00:00:25 the image it's red again it's weird right this illusion was created by a Japanese researcher named Akiyoshi Kitaoka and it hinges on something called color constancy it's an incredible visual 00:00:39 phenomenon by which the color of an object appears to stay more or less the same regardless of the lighting conditions under which you see it or the lighting conditions under which your brain thinks you're seeing it