To determine how to win, an organization must decide what will enable itto create unique value and sustainably deliver that value to customers in away that is distinct from the firm’s competitors. Michael Porter called itcompetitive advantage—the specific way a firm utilizes its advantages tocreate superior value for a consumer or a customer and in turn, superiorreturns for the firm.

Where to play selects the playing field; how to win defines the choices forwinning on that field. It is the recipe for success in the chosen segments,categories, channels, geographies, and so on. The how-to-win choice isintimately tied to the where-to-play choice. Remember, it is not how to wingenerally, but how to win within the chosen where-to-play domains.

The next two questions are where to play and how to win. These twochoices, which are tightly bound up with one another, form the very heart ofstrategy and are the two most critical questions in strategy formulation.

The ideas expressed in Creative Experience continueto have an impact. Follett’s process of integration, for example, forms the basisof what is now commonly referred to as a ‘‘win-win’’ approach to conflictresolution; and her distinction between ‘‘power-with’’ and ‘‘power-over’’ hasbeen used by so many distinguished thinkers that it has become a part of ourpopular vocabulary. ≤

We could see Kyiv in the same situation as Homs, as the same situation as Aleppo, which would be catastrophic, and, again, would plant terrible seeds of hatred for years and decades. So far, we've seen hundreds of people being killed, Ukrainian citizens being killed. 00:47:04 It could reach tens of thousands, hundreds of thousands. So in this sense, it's extremely painful to contemplate. And this is why we need again and again to urge the leaders to stop this war, and especially, again and again, tell Putin, "You will not be able to absorb Ukraine into Russia. 00:47:30 They don't want it, they don't want you. If you continue, the only thing you will achieve is to create terrible hatred between Ukrainians and Russians for generations. It doesn't have to be like that."

this derails the whole rationale of Putin’s war. Because you can conquer the country, maybe, 00:09:54 but you won't be able to absorb Ukraine back into Russia. The only thing he's accomplishing, he is planting seeds of hatred in the hearts of every Ukrainian. Every Ukrainian being killed, every day this war continues is more seeds of hatred that may last for generations. 00:10:17 Ukrainians and Russians didn't hate each other before Putin. They’re siblings. Now he's making them enemies. And if he continues, this will be his legacy.

This creates a win-win situation, you as the user have your peace of mind, and we can continue working with your funds.

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Students are quick to realize that the goal in a debate is to win an argument, but

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he slogan “For the Win,” accompanied by a turgid budgetary arrow and a tumescent rocket, suggesting the inevitable priapism this powerful pill will bring about—a Viagra for engagement dysfunction, engorgement guaranteed for up to one fiscal quarter.