think well of ourselves and feel that the narrative of our life story is a positiveone. Being wrong doesn’t fit into that narrative. If we think of beliefs as only100% right or 100% wrong, when confronting new information that mightcontradict our belief, we have only two options: (a) make the massive shift inour opinion of ourselves from 100% right to 100% wrong, or (b) ignore ordiscredit the new information. It feels bad to be wrong, so we choose (b)
Cognitive dissonance.