It’s the nature of Twitter to not research further, we all know, but if that nature is influencing the way we run museums, school lectures, and conferences, the future might be more bleak than any of us dared to predict.
It would be worth interrogating what it is about "the nature of Twitter" that makes this so.
I think it has to do with the intersection of a number of things:
- 140 character limit
- Broadcast and re-broadcast that de-couples the Tweet from the authorial context
- Sub-tweeting and shaming as attire and slacktivism
I'm sure that's only the surface.

