大多数人认为初创公司的融资成本主要取决于商业计划、市场分析和财务预测等客观因素，但作者提出早期阶段的资本成本纯粹是个人化的。这挑战了传统融资理论，暗示创始人个人特质在融资初期可能比商业计划更重要，这是一个反直觉的观点。

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