199 Matching Annotations
  1. Feb 2019
    1. The ball spent 173 days in space on board the ISS. It orbited the earth nearly 3,000 times, passing auroras and constellations, wonders of the ancient world and sprawling cities of the modern. On April 10, 2017, it returned to Earth, its mission completed.

      Such a nice tribute. So tangible.

  2. May 2018
    1. he gestural has always been important in face-to-face conversations and in the theater, but understanding the gestural mode is just as Figure 1.13 Katie Courlc's Opening to Her first Newscast Figure 1.14 Brian Willlams's Opening to His Newscast ~ t e e, e t; t;. ~ ~ ~ ~ ~ e ~ e e e e e e e e e e C C C ~ ~ t. ~ ~ ·*' .. • .. • .. • .. ' ' ' ' ' ' ' ' ' ' ' ~ ' ~ ' ~ ~ ' " ~ ~ ~ ~ ~ ~ • "' ~ ~ • The Modes: How Do They Work? I ----------------important when communication takes place through virtual interac-tions on-screen. Whether we arc participating in a videoconfcrencc with colleagues, a gaming raid with friends, or an online chat with family, the gestural mode provides an important way of connecting (or showing an in.ibility to connect) lo other people

      The gestural mode is definitely important when communicating with people . In the supplementary article i chose about the deaf community outrage the interpeter was using sign language which has some aspects of the gestural mode but he was an amateur and effectivly failed to communicate the information he was suppose to relay to the deaf population of the county which caused people to be upset. He was not using this mode to full potential because the message he was sending out to viewers was incoherent and nonsensical.

  3. Apr 2018
    1. Internet meme,

      Internet meme's are multimodal by nature meme's can be text , audio , and visual based of the medium . A popular example of an internet meme would be the pepe the frog meme popularized by 4chan. The meme originated from a comic called boy's club by Matt Furie then became a popular meme online on several messageboards before finally reaching 4chan ,reddit and tumblr. The meme ranged from being depicting the frog as shakespeare to various tastless sexual memes to eventually racist anti semitic memes after yearso n 4chan. I shows you how the meaning of an image can change over time. I've seen the pepe the frog meme used for everything from serious philsophical questions, outright sarcasm, hialrious posts and even out right offensive memes in each meme the visual of hte frog takes on a diffferent meaning due to its presentation.

    2. mutlimodal is characterized by several different modes of activity or occurrence. We use the various multimodal forms of communciation to interpet things in our everyday life from ligustic, to spatial , to visual to aural.

    3. Linguistic Mode ~ The linguistic mode refers to the use of language, which usually ~ means written or spoken word~. When we think about the ways ~ the linguistic mode is used to make or understand meaning, we can consider: ~ • word choice ~ • the delivery of spoken or written text !) • the organization of writing or speech into phrases, sentences, ~ paragraphs, etc. ~ • the development and coherence of individual words and ideas

      Basically the linguistic mode of communication is the words chosen to convey information. In the article it is written in a very informal way and the headline uses the word outrage in a over the top fashion. When people are outraged they usually are very angry about something. When i first saw the article seeing the words in the title made me intrigued and wanted to click to see why people were so outraged. Using the lingusitic mode of communcation

    4. Spatial Mode

      It is about the arrangement , organization and proximity between objects or people. The spatial mode on the website the article is hosted on has the news content on the left hand side. Meanwhile on hte right hand corner headlines for the most popular latest articles are shown. The title of the article is written in bold letters a title that is used to grab the readers attention. Also on further inspection of the article the video is palce on top of the article after the title to make sure the viewer clicks it before reading the article. This way the reader has an idea of what the article subject matter before actually reading the article. The text is short and spaced after every few sentences so the reader doesnt lose focus and doesnt really give much details. The way the article is written is basically designed to get you to click on due to the clcik bait title , watch the video and come to the same conclusions as the media seen as their no real details given about the situation.

    5. Different media use different combinations of modes and arc good at doing different things. We've all heard the expression "a picture is worth a thousand words." Some-times it is much easier and more effective to use an image to show someone how to do something or how you arc feeling.

      when communicating we should always think of the best way to showcase our mssage. Various forms of media combine different communication modes such as visual , gestural, aural or even spatial to effectively communicate their ideas. A picture can be a very good way of communicating an idea based off the subject the matter. For an example when texting back in forth with a friend an emoji can used to show you thought something your friend said was funny.

    6. ne cool thing about multimodality is that it can attend to multiple senses, which is sometimes necessary ii a reader has a preference or need for one mode of communication over another. When creating multimodal texts, authors should always remember that not every reader will be exactly like them, either in culture, society, class, race, gender, or ability. A text should be composed so that readers with limited vision, hearing, or touch-among other possible differ-ences within an audience

      This relates to the supplementary article because the article is dealing with deaf people. The majority of society is not deaf so it seems like in the article when making the news broadcast about the hurricane the county leaders didnt take time to look for an official sign language interpeter who could effectively relay the information back to the county deaf population. Also it is telling the reader that when communciating to remember we are not all alike and these differences should be thought about when communicating so you can convey your message succesfully.

    7. Aural Mode The aural mode focuses on sound. Whether we are talking about a speech, a video demonstration, sound effects on a Web site, or the audio elements of a radio program, the aural mode provides multiple ways of communicating and understanding a message, including: • music • sound effects • ambient noise/sounds • silence • tone of voice in spoken language • volume of sound • emphasis and accent

      The Aural mode of communication is used in the video presentation showcasing the broadcast. The tone of vocie of the speaker is serious and lets us know that the situation being broadcasted is serious and should not be taken lightly. The aural mode of communicating is used everyday by majority of the population even if you are not talking to anyone you might listen to music , visit a webiste ,play games on your phone etc . From reading the article the aural mode basically is the use of sound and we use htat sound to convey and exhange ideas on daily basis. For example when i get a text message my phone beeps this lets me know a message has arrived and I should check it out. Another example would be the sound my alarm clock makes when it time to wake me up . The sound is a loud ring i purposefully pick that conveys to me its time to get up . This relates back to the article because the aural mode of communicati

    8. Gestural Mode ·1 he gestural mode refers to the way movement, such as body lan-guage, can make meaning. When we interact with people in real life or watch them on-screen, we can tell a lot about how they arc feel-ing and what they arc trying to communicate. The gestural mode includes: • facial expressions • hand gestures • body language • interaction between people ·1 he gestural has always been important in face-to-face conversations and in the theater, but understanding the gestural mode is just as

      In the article about the deaf communty the gestural mode is showcased in some of the signing. First while signing the interpeter keeps moving back in forth and instead of looking forward he looks at the speaker. He seems very nervous and not confident and it shows in his body language. The nervousness might have also bene why he had a difficult time relaying back the information. Instead of processing it naturally he is turning to look at the speaker while attmepting to match every word that comes out of the speakers mouth.

    9. The word multimoda/ is a mash-up of multiple and mode. A mode is a way of communicating, such as the words we're using to explain our Ideas in this paragraph or the images we use throughout this book to illustrate various concepts. Multimodal describes how we combine multiple different ways of communicating in everyday life

      The supplmental source I choose was an article titled "Deaf community outraged after interpreter signed gibberish before Irma" . The article was about how the deaf community was angry because during hurrricane irma and interpeter used awful signed language that made no sense when people were being giving instructions on how to be safe during the hurricane. The interpreter sign language was awful and made no sense . The sign language relates back to this article because it uses multiple forms of multimodal communication. In the article the visual model is used and shows us the broadcast of the interpeter signing. Also in the article we have aural mode of communication which is the lady speaking over the broadcast giving people caught in the hurricane instructions and last but not least the gestural mode where the interpreter uses sign language to relay back what the broadcast is saying. In the article their was a break down of communication because apparently the interperter was an amateur and signed words like pizza, bear , monster nado ther nonsense during an importnat broadcast. The outrage stems from the fact that due to the hurricane people could have been in danger and the information the interpeter was relaying back to the gneral deaf population was very unreliable. The interpeter failed to use the various modes of communication to effectively relay back to the deaf population what was being said in the broadcast. In the article it is pointed out that the interpeter is an amateur and several people comment on this fact saying a professional should have been provided. It is also pointed out that he should have been facing forward instead of looking at the speaker. The article is perfect example of various multimodal modes of communication and how we use them in our everyday life.

    10. Together, the many modes that make up texts arc useful in different situations. Multimodality gives writers additional tools for design-ing effective texts. This is particularly true when writers arc trying to create a single text that will appeal to the interests of a large and diverse group of readers. By understanding who their readers arc, what they need to know, and how they will use the information, authors can create texts that satisfy a specific rhetorical situation, a concept we will cover in Chapter 2.

      In retrospect, I feel there are several places here where I didn't fully bring in the article when making observations. Even when annotating a certain section, a lot of my thoughts failed to include the context of that section in relation to the rest of the article. If I had done so, some of my comments would have reflected differently, although I still think they all made relevant and good points or connections, even without that context.

    11. The linguistic mode often affords readers specificity, exactness, and logical connections, but this can slow readers down as they work to make sense of the information. The visual mode, on the other hand, often can't be as detailed.

      It seems like this doesn't have much bearing on American Sign Language as it was used in the supplementary text. As a language which falls under the linguistic mode that is entirely composed of gestures which fall under the gestural mode, ASL is required to "pull the weight' of both modes.

      In relation to this passage, a map could be laid out to incorporate elements of the table within the map itself to provide both modes in conjunction to provide a much wider scope. This is somewhat shown in the map provided:

    12. ·1 he gestural mode refers to the way movement, such as body lan-guage, can make meaning. When we interact with people in real life or watch them on-screen, we can tell a lot about how they arc feel-ing and what they arc trying to communicate. The gestural mode includes:

      It's interesting that this piece only talks about how Modes work together within mediums, since the Florida Sign language article mostly concerns the conversion of one mode to another, and the follies that might arise between the two. Something that has meaning to people who speak English might lack meaning, or have an entirely different meaning, for people who don't speak English, or don't use spoken languages at all. The entire supplementary article concerns what happens when information is incorrectly translated between modes. It's entirely possible this is just outside the scope of the reading.

    13. The linguistic mode refers to the use of language, which usually ~ means written or spoken word~.

      Linguistic Mode can also refer, more broadly, to symbols and gestures. Language isn't limited just to writing and speaking. While gestures fall more firmly into the Gestural Mode, American Sign Language blurs the line between the two by utilizing gestures in the place of true spoken language.

      Every mode serves to supplement and complement other modes, but it seems like their roles are usually fairly well defined, and not much overlap occurs. A language comprised entirely of gestures blurs that usually clear line.

    14. All kinds of texts arc multi modal: ncw~-papcr-., science reports, advertisements, billboards, scrapbooks, music videos-the list is endless.

      I find it very interesting that they specifically mention newspapers. While the supplementary article is presented online, it is presented in an extremely similar manner to a traditional newspaper with a primary picture followed by both an outline of events and a set of reactions to that event. The format is shown to be applicable in a number of ways. It could even be adapted to a video medium, such as the nightly news on television, by showing a picture or video of the event, followed by the news anchor talking about the event, and wrapping up with relevant individuals giving their opinions of the event via a recording.

      This all goes to illustrate that multimodal formats can be used across various mediums, which is unsurprising considering how versatile modes themselves are.

    15. ~ ~ ~ ~ ~ ~ ~ " ~ ~ ~ ~; ;J ~ el~ ~~ el~ ~ ~ cl j e ~ 9, cl -, c13 sl, ill:" .. Academic essays, biology posters, statistical PowerPolnt presenta-tions, lolcats ... what do all of these texts have in common? They are all multimodal.

      The supplemental text I read for this article was "Deaf community outraged after interpreter signed gibberish before Irma", which was written by Alex Mendoza and presented in the New York Post. Mendoza's article lays out the inciting incident relating directly to the article's title, and the responses of various people surrounding the incident. In Manatee County, Florida, before Hurricane Irma was expected to pass through the state, local officials schedules a press conference to communicate "crucial" information with people in the area. However, they did not have a proper ASL (American Sign Language) translator present to translate the conference to people with hearing impairments. Due to this, a lifeguard for the county with minor ASL knowledge named Marshall Greene was asked to translate during the press conference, where he incorrectly translated large parts of the event.

      Quotes from several individuals were provided in the article. These were roughly divided between condemning Greene and protecting Greene. These voices included Charlene McCarthy, who owns a company that provides qualified translators to the county, Greene's father, Chris Wagner, who is the former president of the National Association of the Deaf, and various people speaking out across social media.

      Mendoza, Alex. “Deaf Community Outraged after Interpreter Signed Gibberish before Irma.” New York Post, New York Post, 16 Sept. 2017, nypost.com/2017/09/16/deaf-community-outraged-after-interpreter-signed-gibberish-before-irma/.

    1. In terms of when to use the modes, I think the article does a great job of helping me understand. However the supplemental reading really helped cement the ideas in my head.

    2. Gestural mode is also one I think I have sealed in the bag, when I make facial expressions everyone around me knows exactly what I am thinking at that moment.

    3. Spatial mode would work alot depending on your clientele, I think at a more fancy establishment it would play a bigger part than somewhere not as nice.

    4. The spatial mode is one that I would would not fair too well in, I haven't always been the best at placement.

    5. I found it interesting that the aural mode spoke about emotions. I have always felt that different music put me in different modes, but I never really thought about it in terms of marketing. Like a trendy store like H&M would have upbeat music to complement the type of clothing they sell in there.

    6. As soon as I read about the Aural mode I thought about the music you hear while holding for a big company or elevator music to keep you entertained while waiting.

    7. I can see why the visual mode is effective, people like being entertained while also gaining something. So it never hurts to add eye candy.

    8. Linguistic Mode would probably be the one I use most often, because of my fairly good being humble speaking abilities.

    9. Just me being a business major, I think about how these different techniques could be used on different customers at a retail store.

    10. Before reading this primary text, I was unaware of how much research went into multimodeling.

    1. The outrage created by this error of communication demonstrates how they could have used another type of communication for the impaired in such a crucial moment. For example, subtitles could have been used for the hearing impaired to understand crearly what was happening.

    2. ocial media users were outraged, writing that the bogus interpreter posed a “danger” to society.

      Regarding social media, they way the authors of the webpage utilized the space on the bottom left to provides their social media is also a spacial strategy in order to keep readers among their network.

    3. Who is this person you are using as a sign language interpreter? This person is not qualified!” Sandra Roche commented on the county’s video of the press conference.

      This quote evidences that a lack of proper communication could diminish the credibility of a source. Furthermore, it also demonstrates the caos it could caos amongst the people receiving the message.

    4. t was horribly unnerving for me to watch that, knowing I could provide a qualified, certified interpreter,” she fumed. Greene’s family told WFLA he was just doing what the county asked of him. “He can’t expect to communicate something he doesn’t know,” Greene’s father told the station.

      The improper way of gestural communication by the interpreter demonstrates how every single way of communication should be done properly. Referring to Arola's text this shows how in order to deliver messages efficiently a proper communication is needed.

    5. “It was horribly unnerving for me to watch that, knowing I could provide a qualified, certified interpreter,” she fumed.

      In the gestural aspect, it is communicated by the body language, the speaker's posture and the facial expression of the people in the video that the moment they are going is not an easy one and is also a way to communicate to the people what are they going to encounter.

    6. n amateur interpreter for the deaf was tapped at the last minute to provide sign language during a press conference — and things got out of hand.

      In the visual aspect, it is probably evident how the size of the tittle of this article is used to attract people's attention to read this news. Furthermore, the colors utilized is also a way to attract viewers and persuade them to navigate through different pages as well.

    7. More On: hurricane irma Man drowned after killing mom with a hammer ahead of Hurricane Irma: cops Cop drama ‘Oath’ braved Hurricanes Irma and Maria to film Six months after Hurricane Irma, Saint Martin rebuilds Florida 'hot cop' resigns amid allegations of anti-Semitism

      Taking a look at the page is evident that space is used efficiently in order for the readers to navigate easily through the digital news paper and now were they are heading. At the top you can see how the latest news are attached for the viewers to continue reading other articles. On the right it is seen clearly how you could navigate on other articles related to the topic that you are reading as well. All of these demonstrates Arola's argument of how multi-modality ifs efficient in communicating and helping readers to navigate though texts.

    8. Greene, a lifeguard for the county, veered off course when he began signing words like “pizza,” “bear,” and “monster,” among others — words that had nothing to do with the press conference.

      Along with the video and as you get more into the news story, you can tell that this is a crucial moment by the sounds and pronunciation of words along with the video. In the aural aspect it can be said that it was crucial for the interpreter to develop the message clearly and properly to the deaf community.

    9. By Alex Mendoza View author archive email the author Get author RSS feed Contact The Author Name(required) Email(required) Comment(required) September 16, 2017 | 12:49am | Updated September 16, 2017 | 10:10am Deaf community outraged after interpreter signed gibberish before IrmaDeaf community outraged after interpreter signed gibberish before IrmaShareVideo Player is loading.Play VideoPlayMute0:00/3:19Loaded: 0%0:00Progress: 0%Stream TypeLIVE-3:19 Playback Rate1xChaptersChaptersDescriptionsdescriptions off, selectedCaptionscaptions settings, opens captions settings dialogcaptions off, selectedAudio Trackdefault, selectedFullscreenThis is a modal window.Beginning of dialog window. 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Before Hurricane Irma ripped through Florida, Manatee County leaders were preparing to address the public with “crucial” information. That’s when, “in a pinch,” they called Marshall Greene to communicate using sign language, according to WFLA. Greene, a lifeguard for the county, veered off course when he began signing words like “pizza,” “bear,” and “monster,” among others — words that had nothing to do with the press conference.–– ADVERTISEMENT –– “I knew something went horribly wrong,” Charlene McCarthy told WFLA. McCarthy owns VisCom, a company that regularly provides interpreters for the county. “It was horribly unnerving for me to watch that, knowing I could provide a qualified, certified interpreter,” she fumed. Greene’s family told WFLA he was just doing what the county asked of him. “He can’t expect to communicate something he doesn’t know,” Greene’s father told the station. Social media users were outraged, writing that the bogus interpreter posed a “danger” to society. “Who is this person you are using as a sign language interpreter? This person is not qualified!” Sandra Roche commented on the county’s video of the press conference. “What a disservice to the deaf community at such a critical time,” Maggie Gregory wrote. Others weren’t as quick to be angry: “Take it easy on the guy!” Becky Bates-Williams fired back. “I’ve been in his position and it is frightening… He is doing the best he can.” The makeshift interpreter also should have been facing forward, instead of looking at the speaker. “It was obvious to me he wasn’t a professional interpreter. I was totally shocked,” Chris Wagner, former president of the National Association of the Deaf, told WFLA. The deaf community is demanding an apology from the county for the blunder, according to WFLA. Share this:FacebookTwitterGoogleFacebook MessengerWhatsAppEmailCopy Filed under florida ,  hurricane irma ,  sign language Share this article: Share this:FacebookTwitterGoogleFacebook MessengerWhatsAppEmailCopy Read Next 'Mentally ill' teen avoids jail in Slender Man stabbing Read Next 'Mentally ill' teen avoids jail in Slender Man stabbing   /* dynamic basic css */ .CRAB_3.ob-widget .ob-widget-items-container {margin:0;padding:0;} .CRAB_3.ob-widget .ob-widget-items-container .ob-clearfix {display:block;width:100%;float:none;clear:both;height:0px;line-height:0px;font-size:0px;} .CRAB_3.ob-widget .ob-widget-items-container.ob-multi-row {padding-top: 2%;} .CRAB_3.ob-widget .ob-dynamic-rec-container {position:relative;margin:0;padding;0;} .CRAB_3.ob-widget .ob-dynamic-rec-link, .CRAB_3.ob-widget .ob-dynamic-rec-link:hover {text-decoration:none;} .CRAB_3.ob-widget .ob-rec-image-container .ob-video-icon-container {position:absolute;left:0;height:30%;width:100%;text-align:center;top:35%;} .CRAB_3.ob-widget .ob-rec-image-container .ob-video-icon {display:inline-block;height:100%;float:none;opacity:0.7;transition: opacity 500ms;} .CRAB_3.ob-widget .ob-rec-image-container .ob-video-icon:hover {opacity:1;} .CRAB_3.ob-widget .ob_what{direction:ltr;clear:both;padding:5px 10px 0px;} .CRAB_3.ob-widget .ob_what a{color:#999;font-size:11px;font-family:arial;text-decoration: none;} .CRAB_3.ob-widget .ob_what.ob-hover:hover a{text-decoration: underline;} .CRAB_3.ob-widget .ob_amelia, .CRAB_3.ob-widget .ob_logo, .CRAB_3.ob-widget .ob_feed_logo, .CRAB_3.ob-widget .ob_sfeed_logo, .CRAB_3.ob-widget .ob_text_logo{vertical-align:baseline !important;display:inline-block;vertical-align:text-bottom;padding:0px 5px;box-sizing:content-box;-moz-box-sizing:content-box;-webkit-box-sizing:content-box;} .CRAB_3.ob-widget .ob_amelia{background:url('https://widgets.outbrain.com/images/widgetIcons/ob_logo_16x16.png') no-repeat center top;width:16px;height:16px;margin-bottom:-2px;} .CRAB_3.ob-widget .ob_logo{background:url('https://widgets.outbrain.com/images/widgetIcons/ob_logo_67x12.png') no-repeat center top;width:67px;height:12px;} .CRAB_3.ob-widget .ob_text_logo{background:url('https://widgets.outbrain.com/images/widgetIcons/ob_text_logo_67x22.png') no-repeat center top;width:67px;height:22px;} .CRAB_3.ob-widget .ob_feed_logo{background:url('https://widgets.outbrain.com/images/widgetIcons/ob_feed_logo.png') no-repeat center top;width:86px;height:23px;} .CRAB_3.ob-widget .ob_sfeed_logo{background:url('https://widgets.outbrain.com/images/widgetIcons/ob_feed_logo.svg') no-repeat center top;width:86px;height:13px;margin-top:5px;} @media only screen and (-webkit-min-device-pixel-ratio: 2),(min-resolution: 192dpi) { .CRAB_3.ob-widget .ob_amelia{background:url('https://widgets.outbrain.com/images/widgetIcons/ob_logo_16x16@2x.png') no-repeat center top;width:16px;height:16px;margin-bottom:-2px; 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      As I took my first glance to this news, I instantly saw how it is multimodal. I could definitely perceive Arola's argument that "every text is multimodal" It also demonstrates how a text having multiple ways of communicating its message to the audience is an effective strategy to appeal and deliver.

    10. n amateur interpreter for the deaf was tapped at the last minute to provide sign language during a press conference — and things got out of hand

      By taking a look of how the paragraphs in these post are structured, taking my knowledge from Arola's text I could tell that the post includes short and concise paragraphs as a linguistic strategy because viewers who tend to read newspapers prefer to read short and concise texts rather than long ones. Moreover, the author utilizes common or usual words in order for the message to get to the viewers easily and without no obstacle.

  4. Mar 2018
    1. “Who is this person you are using as a sign language interpreter? This person is not qualified!” Sandra Roche commented on the county’s video of the press conference.

      Social media is the perfect example of multimodal, it is a large platform with multiple modes. Videos, Music, Pictures, Poems, Status updates and more you can find all modes there. That is probably why it is so widely used it connects people and helps us to understand and share information with each other. The use of images and caption is a powerful tool, it can used for politics, economics, poetry, art and more. Our whole concept of understanding is shaped around these different modes.

    2. The deaf community is demanding an apology from the county for the blunder, according to WFLA.

      I cant help but wish this article was longer, I feel like my annotations are becoming repetitive. The fact that they are not requesting a apology from Greene is very surprising especially since he received a lot of negative feedback from it. The feedback he receives in the forms of words, facial expressions and online hate is very powerful. Not only do modes help you understand but they help you feel. The saying "sticks and stones may break my bones but words will never hurt me." comes to mind. Words can affect you mentally, lower your self esteem and hurt your feelings. Movies, songs and books can make you cry and feel emotions not belonging to you. Modes aren't just for understanding, they can also create empathy, heart break and love.

    3. The makeshift interpreter also should have been facing forward, instead of looking at the speaker.

      As I am thinking about this situation more I have come to really understand that all the modes are interconnected and together to give individuals a better grasp of the information. The reason Greene was looking at the speaker is because seeing gestural modes while hearing aural modes helped him better understand what was being said. Also, seeing the speakers expressions and gestures helped him understand quicker so that he could translate it more accurately(not that he did).

    4. “He can’t expect to communicate something he doesn’t know,” Greene’s father told the station.

      If Greene doesn't know sign language why did he agree to be the interpreter? Greene's father is obviously trying to protect his son. The real people to blame however is the County's Leaders, they should have organized for someone more qualified and organized to translate. To most americans he was just doing his job and the majority were focused on the commissioners and other speakers. Greene's job was very important because he was counted on for giving the whole community of hearing impaired in the county the proper information. His gesture and facial expression was their only force of information. Visual modes like caption would have been helpful in aiding the community with information.

    5. Others weren’t as quick to be angry: “Take it easy on the guy!” Becky Bates-Williams fired back. “I’ve been in his position and it is frightening… He is doing the best he can.”

      Becky Bates-Williams defends the amateur interpreter claiming that he isn't to blame and that it is harder than it looks. Based on the video it is clear he is nervous and unsure of himself. Using gestural mode, observing his facial expressions and body movements we can assume this isn't something he is used to. Gestural mode helped apeal to her ethos and made her still up for hm. Knowing he is nervous helps us to understand his mistakes more and to pity him.

    6. “It was horribly unnerving for me to watch that, knowing I could provide a qualified, certified interpreter,” she fumed.

      For some reasons the wording of this sentence caught my attention. It reminded of linguistic mode. According to Arola and Ball "When we think about the ways the linguistic mode is used to make or understand meaning we can consider: word choice, the delivery of spoken or written word..."(5) Charlene McCarthy used very discriptive words, words that paint an image in the readers mind. I thought this was a great example of linguistic mode.

    7. “What a disservice to the deaf community at such a critical time,” Maggie Gregory wrote.

      The gestural mode is one key in individuals understanding each other. Based on a person's facial expressions and body language you may be able to figure out their mood, feelings and opinions. Simple gesture make a huge difference on the way individuals interpret words and actions. Your friend saying "your so annoying!" with a smile on their face means something completely different from your friend saying it with a frown. This article is a prime example of this whole concept in a more basic and obvious form. When the community see the speakers reaction alongside the interpreters signs they were confused and lost. There was no way for them to fully grasp how serious and dangerous the situation they were in was.

    8. An amateur interpreter for the deaf was tapped at the last minute to provide sign language during a press conference — and things got out of hand

      In my primary text, the authors explain multimodality as "how we combine multiple different ways of communicating in everyday life." According to Arola,Sheppard, and Ball these include visual, aural, linguistic, gestural and spatial. These are modes individuals experience daily, from conversations with friends to a chapter in a textbook. Modes are essential to our understanding of concepts, ideas and information. When originally reading the ball text I was reminded of being in elementary school, and seeing everyone develop their own learning styles. Some students were aural learners and need to hear the information in order to understand it, others were tactile and learned best from hands-on activities. Much like those kids every individual has modes they understand better than others. The deaf community relies heavily on visual cues and language, giving them a amateur interpreter is much like taking away they ability to understand the situation all together.

    9. Before Hurricane Irma ripped through Florida, Manatee County leaders were preparing to address the public with “crucial” information. That’s when, “in a pinch,” they called Marshall Greene to communicate using sign language, according to WFLA.

      I find this citation quite interesting. The county leaders were preparing for a press conference in which they were planning to give "crucial" information to the public, and instead of getting an experienced and qualified interpreter they called a complete amateur. The lack of preparation and effort they put into finding an interpreter can lead one to believe the deaf community in Manatee county is merely an afterthought.

    10. Deaf community outraged after interpreter signed gibberish before IrmaDeaf community outraged after interpreter signed gibberish before IrmaShareVideo Player is loading.

      The video is funny with the words at the bottom. The video depicted uses the modes of communication. Visual of course is one, gestural is one and sound is one of course.

    11. The video is funny with the words at the bottom. The video depicted uses the modes of communication. Visual of course is one, gestural is one and sound is one of course.

    12. The way the website is organized it allows for the reader to veer off and see other related topics. That is where Spacial mode comes into play.

    13. More On: hurricane irma Man drowned after killing mom with a hammer ahead of Hurricane Irma: cops Cop drama ‘Oath’ braved Hurricanes Irma and Maria to film Six months after Hurricane Irma, Saint Martin rebuilds Florida 'hot cop' resigns amid allegations of anti-Semitism

      The way the website is organized it allows for the reader to veer off and see other related topics. That is where Spacial mode comes into play.

    14. Sign language would be a gestural form of communication. I think this is interesting.

    15. sign language

      Sign language would be a gestural form of communication. I think this is interesting.

    16. Social media users were outraged, writing that the bogus interpreter posed a “danger” to society.

      This reaction shows the importance of multimodality. If the county had a backup method of communication with the hearing-impaired, such as closed captioning as mentioned above, this fiasco could have been avoided.

    17. D

      The images on this sidebar are meant to attract as much attention as possible. This detracts from the credibility of the article, as it is generally a feature of "clickbait" websites such as Buzzfeed. However, the successful use of this kind of strategy shows a deep understanding of the visual and spatial modes on the part of the web designer for the New York Post.

    18. a

      What is surprising is why the county did not use closed captioning when there was no qualified interpreter available. Closed captioning is a visual and linguistic mode of communication, and would accomplish the same task as sign language.

    19. Meanwhile, we can see that the official communicating in spoken English is a lot more confident in what she is saying. She is providing none of the body language hints that suggest that the signer is nervous.

    20. News Share this:FacebookTwitterGoogleFacebook MessengerWhatsAppEmailCopy

      This website uses the spatial mode to attract attention to its advertisements and attract clicks.

    21. n

      In the video, we can use the gestural mode to deduce that the interpreter was flustered and recognized that he was unprepared for the task.

    22. 0:35

      The website itself is multimodal. This video is an example of the visual and aural modes.

    1. The record’s contents previously appeared on a CD-ROM in 1992, and about two years ago NASA uploaded the nature sounds and greetings on SoundCloud

      Soundcloud is a great way of organizing the sounds into a playlist, This could be both visual mode and spatial.

    2. Two copies of the gold-plated copper record left Earth on Voyager 1 and 2, the first of which eventually left the solar system.

      This could be linguistic when the author is explaining the description of the gold record, calling its material copper and what is laid out on top of the record which is gold.

    3. Forty Years Later, the Golden Record Goes Vinyl The audio comes from the original tapes that sat untouched in an underground warehouse since the Voyager launched in 1977.

      The title and subtitle is an example of spatial mode, using the main title as the header and underlying it with a subtitle explaining the audio briefly.

    4. Notes from the time of the record’s original production were sometimes lacking or wrong, and online searches for some of the names listed turned up obituaries instead of contact information.

      This would primarily be spatial mode using substantive notes to lead one to discovering new information. Notes are often organized to a certain extent or as a whole to guide a individual to there answer or new speculations of what they are studying.

    5. “It was absolutely sublime,” Pescovitz said. “The quality was like nothing we’d ever heard.” Sound engineers then transferred the audio on the tapes to digital files.Here’s an excerpt of the remastered audio:

      The Author gives us an excerpt of the perfected remastered audio what had come from sound engineers, He communicates to the audience us the readers how it sounds by using a source of media, Soundcloud this is a prime example of aural mode using music to communicate his statement.

    6. CD-ROM in 1992, and about two years ago NASA uploaded the nature sounds and greetings on SoundCloud, without the music.

      NASA i presume by doing this had used both aural and spatial mode, Aural mode by communicating sound with nature sounds and greetings to extraterrestrials, and spatial mode by organizing which sounds are to be heard to create the possibility of getting a positive response from "extraterrestrials".

    7. Forty years later, the Golden Record is now on vinyl, and can be ordered online for $98.

      Records of the past are easily attainable in our present time, We're able to download lots of music which are considered artifacts, as in fragments of musics past just through media fire or torrents.

    8. Using audio from the original tapes from the 1970s, a small team in California has put the Golden Record on vinyl for the first time.

      This is also aural It states that from using the tapes it was able to achieve putting a golden record onvinyl, this allows the listeners to be able to consume sounds of which are meant to be heard through vinyl, The audio was the primary source of which had lead to the possibility of it being heard making it Aural.

    9. The audio comes from the original tapes that sat untouched in an underground warehouse since the Voyager launched in 1977.

      The subtitle identifies as Aural Mode solely because it references one of the elements of sound "audio" which comes from the "original tapes" which is an exterior way of using sound, Tapes can be an adequate way of using aural mode to convey a message towards an audience.

    10. Even though they had the tapes, Pescovitz and the rest of the team still needed to secure permission to use copyrighted material.

      This is related to the research we have to do and citing our sources in pictures and in the annotated bibliographies. This kind of linguistic metadata is very important across all works. Even people who are trying to send messages to aliens on behalf of human species have to credit their sources.

    11. “Yes, the Voyager record is a gift from humanity to the cosmos, but it’s also a gift to humanity,” he said. “It’s a manifestation of what we can accomplish through creativity, passion, and science. It instills a sense of hope and possibility in people.”

      The Voyager record is literally a representation of the human species. it is all of our creativity, language, communication and metadata in one project.This record was meant to convey a message to someone who has never seen or been to Earth. Much like my aids quilt project where I have to link and convey a message on my website to someone who may not have any prior knowledge topic. Using metadata helps convey this message and it shows in the Voyager record.

    12. “It was absolutely sublime,” Pescovitz said. “The quality was like nothing we’d ever heard.” Sound engineers then transferred the audio on the tapes to digital files.Here’s an excerpt of the remastered audio:

      After listening to the remastered audio I was moved by all of the different languages and modes that we humans have to communicate. Through music and different instruments, to different languages, and to using animals to portray who we are. The sample also included an aural introduction as to what this tape was doing which gave it a spatial mode and recognition to the organized contents of the work.

    13. ound engineers first stuck the tapes into an oven and literally baked them, which prevents them from deteriorating, then put them on a vintage reel-to-reel player. Everyone in the room sat back and listened.

      First, I did not know that baking a tape prevented them from deteriorating. The science behind that blows my mind. The second part of this passage must be so powerful if I was in the room. I can imagine all the hard work and you finally get to listen to the original tapes. The room must have been deathly quiet and everyone just closed their eyes and listened and got chills. In this situation an aural mode of communication was the best option and would have the biggest impact.

    14. Pescovitz and his collaborators called Sony about them, and an archivist eventually found the tapes sitting in an underground, climate-controlled warehouse in western Pennsylvania.

      This relates to what we have been doing in class and using research and the help of archivists to find materials. This was also mentioned in the linguistic metadata in the subtitle of the page and provides more information. The original tapes were not touched for over 40 years and sat in a warehouse. Seems to be a little selfish to me.

    15. CD-ROM in 1992, and about two years ago NASA uploaded the nature sounds and greetings on SoundCloud, without the music. The lack of a vinyl version, even in the days of digital, seemed like a missed opportunity.

      This passage shows an example of multiple mediums of aural communication. This record was actually already released on CD and then partially released onto a website and app called Soundcloud 2 years ago. It is just now being released onto vinyl. These are 3 different mediums of aural communication that are targeted for different audiences. Vinyls are more for the baby boomer generation and modern hipsters like me, Soundcloud is for the millennials and CD-ROM are for the generation before them. This would mean that each generation wanted to hear this record and the producers wanted everyone to hear it as well.

    16. “When you’re seven years old and you hear that there’s a group of people who are creating a phonograph record that’s actually a message to extraterrestrials and attaching it to two space probes and launching it into the solar system and beyond—it sparks the imagination,” Pescovitz said. “That stuck with me.”

      Today this idea is not as big as it was back in 1977, we have countless movies and horror films and documentaries about interacting with aliens. In 1977 however, this was only 8 years after the moon landing. People began to believe that space travel was possible and that alien interaction was imminent. This is why when a group of people created an aural mode of communication to be launched into space it was and still is such a big deal.

    17. The target audience for the contents—popular songs, sounds from nature, photographs, spoken greetings in dozens of human languages and one whale language—was, and still is, an alien civilization capable of deciphering the instructions on the cover to learn about one small world in the universe.

      This passage is a great example of using multiple modes of communication and it should be if we are trying to give a message to aliens who may or may not understand us. The Voyager Golden Record incorporates four of the five modes of communication. Aural in the sounds from nature, popular songs. and the greeting in dozens of human language and the one whale language. Visual in the form of photographs, Linguistic in the writing on the instructions and overall descriptions. Last but not least spatial on the title on the record. This passage also helped me to understand what the golden record was and why it carries such a weight. It was made for any aliens to understand Earth.

    18. The Voyager Golden Record was never really intended for human consumption.

      At first this sentence did not make sense to me due to the word choice consumption. When I hear this word I think about eating and I thought the golden record was one of those fancy dishes made out of thin gold and then somehow got turned into audio. This was not a very good use of linguistic modality in the form of "word choice" and the "development and coherence of individual words and ideas"

    19. Forty Years Later, the Golden Record Goes Vinyl The audio comes from the original tapes that sat untouched in an underground warehouse since the Voyager launched in 1977.

      This title and subtitle gives linguistic metadata about what this article is about. I did not know what the "Golden Record" was before the subtitle helped to clear things up a little. Based on the metadata it seems as if "The Golden Record" is well known and that this is a big deal. Maybe it just isn't to me because I have never head of it.

    20. The set contains three LPs and a book of the photos that were encoded in the original record

      These sets incorporate not only aural, but also the visual mode as well. The choice of doing this reaches out to not just one group of people but instead two. Doing this allows differents modes to reach more people.

    21. Forty Years Later, the Golden Record Goes Vinyl

      The title of this article lets readers know from the beginning of this article that this will be focusing on an aural mode product.

    22. The dozen extra copies that remained were distributed to mostly NASA facilities

      Where are the NASA facilities that have these copies? Are they available to outside people or is it classified to the outside eye?

    23. popular songs, sounds from nature, photographs, spoken greetings in dozens of human languages and one whale language—was, and still is, an alien civilization capable of deciphering the instructions on the cover to learn about one small world in the universe

      As stated in the Ball text, the mode or details in which you decide to get your message out, is determined on your audience. This article displays this exact idea, because they have devoted all of this just for their audience.

    24. The Voyager Golden Record was never really intended for human consumption.

      Just like Ball says in the article "What Are Multimodal Projects when he states "the aural mode provides multiple ways of communicating and understanding a message", through the use of aural techniques we communicate emotions and beliefs through sound alone. This will transpire regardless of whether this newfound civilization understands the content and the same could be said for other mammal.

    25. exhumed

      The past tense of the verb exhume. To uncover earth or to excavate an area.

    26. The lack of a vinyl version, even in the days of digital, seemed like a missed opportunity.

      One could say that by transferring the content of the tape, onto a vinyl, that this confines the content to only the limitations of a record and that with digital media, there is greater versatility to communicate the message as an aural mode.

    27. “It was absolutely sublime,” Pescovitz said. “The quality was like nothing we’d ever heard.” Sound engineers then transferred the audio on the tapes to digital files.Here’s an excerpt of the remastered audio:

      After hearing a sample of the Voyager Golden Record I feel that it may be arguable whether this audio utilizes a spatial mode in tangent with an aural and linguistic mode. Could it not be said that the arrangement, presentation and structure of the audio gives the audio different connotations as well.

    28. “Yes, the Voyager record is a gift from humanity to the cosmos, but it’s also a gift to humanity,” he said. “It’s a manifestation of what we can accomplish through creativity, passion, and science. It instills a sense of hope and possibility in people.”

      Would making free listenings of this content free while proceeding to charge for the possession of the record further immortalize this piece ?

    29. Pescovitz and his collaborators called Sony about them, and an archivist eventually found the tapes sitting in an underground, climate-controlled warehouse in western Pennsylvania.

      The lengths gone to preserve the Voyager Golden Record iterates just exactly how important this record is.

    30. “When you’re seven years old and you hear that there’s a group of people who are creating a phonograph record that’s actually a message to extraterrestrials and attaching it to two space probes and launching it into the solar system and beyond—it sparks the imagination,” Pescovitz said. “That stuck with me.”

      As a prominent item that bears aural and linguistic qualities and that was meant to be distributed across the cosmos, that was most likely the first of its kind, this item strikes a chord within even the youth of this age. It expands upon previous limitations of humankind shines down onto the uncertain future. I for one, feel this instant to be a very momentous one in the history of civilization.

    31. Forty years later, the Golden Record is now on vinyl, and can be ordered online for $98.

      Has this artifact lost its value forty years later, in a era where record players are only kept in novelty?

    32. Even Carl Sagan, who led the record’s production, couldn’t get a copy.

      Is the exclusivity of the Voyager Golden Record supposed to preserve its value or is it because by prohibiting one of the creator's from the possession of the creation, they are continuing to keep this artifact classified?

    33. The target audience for the contents—popular songs, sounds from nature, photographs, spoken greetings in dozens of human languages and one whale language—was, and still is, an alien civilization capable of deciphering the instructions on the cover to learn about one small world in the universe.

      Through the sheer use of sound, the Voyager Golden Record attempts to fulfill its role as a aural mode and it may perhaps have been created in a manner that allowed the sound waves to trigger a deep psychological state or resonate deeply within its intended audience.

    34. The gold-plated versions, meanwhile, are hurtling away from Earth are more than 35,000 miles per hour, looking for an audience. They may go unheard forever. But that doesn’t really matter to Pescovitz.

      So cool how their are trying to reach things outside of this universe which could make all aspects of communication way more interesting.

    35. “It came to the point where I was calling Papua New Guinea at 2 o’clock in the morning, and working with amazing ethnomusicologists around the world to try to track down as much information as possible, to find out about who these people were, what the music was, who collected it and when,” Pescovitz said.

      Using other people to help you find better multimodal research for what you are looking for helped Pescovitz.

    36. “It was absolutely sublime,” Pescovitz said. “The quality was like nothing we’d ever heard.” Sound engineers then transferred the audio on the tapes to digital files.

      Their reaction to the new ways they were finding out how you can better here things and how much of a impact this was gonna have on the research of this audio.

    37. archivist eventually found the tapes sitting in an underground, climate-controlled warehouse in western Pennsylvania.

      How they found the original piece. An archivist found it and it must have been hard to find knowing it was put underground somewhere.

    38. They made 10,000 special-edition copies

      Visual aspect will also change the text when putting it onto vinyl. Everyone will see it differently than before especially if you were around during the time period the original one was being talked about.

    39. Davis, Sting, and others. They launched a Kickstarter campaign last year to raise money for the project, asking for $200,000 to make 2,000 sets.

      Spatial communication and others are being used to move the record to vinyl whihc is changing a big physical arrangement of the text.

    40. extraterrestrials

      a hypothetical or fictional being from outer space, especially an intelligent one.

    41. book of the photos that were encoded in the original record.

      The visual aspect that was on the original book will not be able to be apart of the vinyl but can be sent to you anyways through paper.

    42. Golden Record on vinyl for the first time.

      Using spatial communication to rearrange it onto something else. was an audio and now for the first time put onto golden vinyl.

    43. Using audio from the original tapes from the 1970s, a small team in California has put the Golden Record on vinyl for the first time.

      This is the Aural part of the communication since the vinyl record will have no images but just music and sounds.

    44. Forty years later, the Golden Record is now on vinyl, and can be ordered online for $98.

      Gestural and Linguistic communication is what have helped people be able to have this vinyl for sale now. it use to not be allowed to anyone but now can be bought online by anybody.

    45. Even Carl Sagan, who led the record’s production, couldn’t get a copy.

      Why cant he have what he is in charge of producing? Doesnt he already know what the content contains and is about. Its NASA's property but it doesnt make any sense why he cant have a copy for himself.

    46. popular songs, sounds from nature, photographs, spoken greetings in dozens of human languages and one whale language—was, and still is, an alien civilization capable of deciphering the instructions on the cover to learn about one small world in the universe.

      Involves with all 5 modes of communication and has something to do with how these things came about through different communications.

    47. Voyager Golden Record

      Ball says, "A text can be anything from a lolcat to a concert tee shirt to a dictionary to a performance."This means that this golden vinyl record can also be interpreted as a text.

    1. Aural focuses on sound. I did not know silence was in this category. I find that interesting. I can explain how in the video there was silence as one example of aural.

    2. The most important thing I got from this is linguistic mainly focuses on word choice. I can remember that by thinking of the word language. I got an idea how I can incorporate this into the response.

    3. Multimodal is described here well. Can I elaborate more? Will this go into depth. I feel that with more examples, my point can be thoroughly explained.

    4. I appreciate when authors use multimodal text because it keeps me interested.

    5. Before this class, I didn't take advantage of using Multimodal when completing online assignments.

    6. Initially I thought the word "text" just meant a group of words to form either a sentence, paragraph or essay.

    7. Gestural mode is exactly what it sounds like. When giving a speech this is an important feature. I could give an example of how when I was giving a speech, my facial expressions and hand gestures and body language came into play.

    8. Website page could be an example of how visual elements enhance the website as a whole and catches the attention of others.

    9. Visual is pretty much what the name says. It is what you see. I love the quote a picture is worth 1000 words because including pictures into work helps 10 times better than just trying to describe it.

    10. The different modes are listed. How can I incorporate the modes into my response and explain further? Aural is the one I always seem to struggle with remembering.

    11. There are many ways that modes work. I can explain and include examples in my response.

    1. The word multimoda/ is a mash-up of multiple and mode. A mode is a way of communicating, such as the words we're using to explain our Ideas in this paragraph or the images we use throughout this book to illustrate various concepts. Multimodal describes how we combine multiple different ways of communicating in everyday life

      Ball introduces the term multimodal. Multimodal is defined here by Ball. I draw a direct comparison to the Rheingold reading. As the concept of multimodal is introduced by ball, Rheingold illustrates the internet as a multimodal platform. Rheingold says to "take the Web site's design into account, but don't count on it" as a a way of showing that while the interweb is filled with pictures, resources, and multimodal factors in general, that a researcher must be careful when using sources that communicate a message but in a way that is broad.

    2. Different media use different combinations of modes and are good at doing different things.

      Koren combines the linguistic mode and the aural mode to better describe the golden record. She begins by describing the sound recordings and their purpose with words, but she realizes that words can only go so far. The inclusion of the audio sample gives the reader a better understanding of the readings. Koren uses both the linguistic and aural mode to communicate her ideas in a more effective way.

    3. The spatial mode is about physical arrangement. This can include how a brochure opens and the way it leads a rea<.lcr through the text.

      Koren also effectively uses the spatial mode. This mode is sometimes less obvious. The organization of the text requires use of the spatial mode. Koren grabs the audience's attention with the large image of the man holding the golden record at the beginning of the article. Throughout the article Koren includes links to other pages that further describe a topic or provide credibility to a statement. Koren ends the text with the audio sample of the record, which is the main subject of the article.

    4. The aural mode focuses on sound. Whether we are talking abouta speech, a video demonstration, sound effects on a Web site, or the audio elements of a radio program, the aural mode provides multiple ways of communicating and understanding a message,including:

      Koren uses the aural mode at the end of her text by including a sample of the sound recordings included on the golden record. The sample helps communicate the sounds included on the golden record. The sample contains a short section of all the tracks on the record, such as greetings in different languages, sounds of nature, and diverse musical pieces.

    5. The visual mode refers to the use of images and other characteris­tics that readers sec. Billboards, flyers, television, Web sites, lighted advertising displays, even grocery store shelves bombard us with visual information in an effort to attract our attention. W

      Koren uses the visual mode in her text by including a large image of a man in a lab coat and gloves carefully handling a golden record. This gives the reader the impression that this golden record is important and valuable. The image helps communicate Koren's description of the object to her audience.

    6. And although we've listed it first-and though it's the mode you probably have the mostpractice with-the linguistic mode is not always the most impor-tant mode of communication.

      In Koren's article on the vinyl release of the sound recordings included on the Voyager Space missions, the linguistic mode is important, as it is used to explain what the purpose of the sound recordings were and why the the public should be interested. However, because the topic of the article is sound recordings, the aural mode begs to be used. The audience is able to more fully understand what the sound recordings are by hearing samples of the recordings themselves.

    7. The choice of whether to use video or animation, color or black and white, slow motion or other special effects, arc all deliberate 11wd'11 considerations based on what the advertiser is trying to sell and �o whom.

      Similar to how a tv commercial is carefully designed to effectively convince an audience of their claim, Koren uses different modes of communication to effectively inform her audience of the release of the Voyager sound recordings on vinyl to the public.She first uses the linguistic mode to describe what these sound recordings are (greetings in different languages, music from different cultures, and sounds from Earth). Koren also uses hyperlinks within the text that lead to other articles that further explain a topic, such as NASA denying Carl Sagan a copy of the sound recordings. In addition to the linguistic mode, Koren uses the visual mode by including, at the beginning of the article, a photo of a man in a lab coat and gloves holding a golden record. This helps convey the importance of the Golden Record. Later in the article, Koren uses the aural mode by including an excerpt of the audio included in the remastered edition of sound recordings.

    8. To produce a successful text, writers must be able to consciously use difforent modes both alone and in combination with each other to communicatt> their ideas to others.

      Koren is able to successfully communicate her ideas because she uses the concept of combining different modes. The reader gets a better idea of what "The Golden Record" is with Koren's inclusion of images and sounds to supplement her writing.

    9. we use the term text to refer to a piece of communication as a whole. A text can be anything from a lolcat to a concert tee shirt to a dictionary to a performance.

      Koren's article also uses a variety of different forms of text. The sound recordings and images and links to other websites would technically be considered "texts," just as the written words would be considered part of the text.

    10. M11/timoda/ describes how we combine multiple different ways of communicating in everyday life.

      Koren's article is multimodal because she uses linguistic, aural, and visual modes to communicate her message. The article includes a title and words, which is the linguistic mode, but it also uses images, the visual mode, and sounds, the aural mode.

    11. Academic essays, biology posters, statistical PowerPoint presenta­tions, lolcats ... what do all of these texts have in common? They are all multimodal.

      My supplemental text for this reading was "Forty Years Later, the Golden Record Goes Vinyl," an online article written by Marina Koren. Koren's article is about the sound recordings included on the original Voyager space missions, sent to space in 1977. Last year, for the first time, the original cassete tapes were used to produce vinyl copies of the sound recordings.

    12. This is particularly true when writers arc trying to create a single text that will appeal to the interests of a large and diverse group of readers

      When utilizing more than one form of mode, the text becomes more fluid and transparent to the effect the author is trying to make. Pink 'Pussyhat' Creator Addresses Criticism Over Name written by Julie Compton, uses visual and spatial modes to address the problems surrounding both the hat and the original reason for the making of the hat. By showing the hat in different scenarios she was also able to show the initial point of the hat. Here are protestors holding both signs while wearing the pussyhat. Underneath is a photo of a handful of marchers using the hat to unite them.

    13. A text should be composed so that readers with limited vision, hearing, or touch-among other possible differ-ences within an audience-can still inter-act with the text.

      The use of a text can be found by nearly everyone now through the access of the internet, the importance of making it viable to all who come across it is key. To avoid having a text misread, authors are encouraged to thoroughly explore their text through different means of modality to clear the air.

    14. ·1 he gestural mode refers to the way movement, such as body lan-guage, can make meaning. When we interact with people in real life or watch them on-screen, we can tell a lot about how they arc feel-ing and what they arc trying to communicate. The gestural mode includes: • facial expressions • hand gestures • body language • interaction between people

      Gestural mode carries one of the heavier weight when put into perspective. The need for eye contact, posture, and position allow for others to pass judgment on the cause for your appearance. Especially in today's society when looks mean everything, the way a person is able to present themselves in front of an audience influences the speech they are making.

    15. Attention to the spatial mode has become increasingly important as we crc,1te content for and interact within on line environments. The author of a text must pay attention to how his or her content is organized so that readers can find their way through the text without difficulty.

      Spatial mode is an appealing affect that differences when applied towards a targeted group. For example, a children's book has its layout to where the image is much bigger than the words themselves to help those reading it grasp onto the idea or plot of the story much earlier on. Another example is one that Ball's text addresses, brochures. While the title clearly states the purpose of the brochure, the inside and the pages themselves are designed to give the reader the most information in a well-organized manner. Starting from where to start and ending in what steps must be taken to achieve the optimal results.

    16. The aural mode focuses on sound. Whether we are talking about a speech, a video demonstration, sound effects on a Web site, or the audio elements of a radio program, the aural mode provides multiple ways of communicating and understanding a message, including: • music • sound effects • ambient noise/sounds • silence • tone of voice in spoken language • volume of sound • emphasis and accent

      The aural mode is one of the forms that allows an author to use both what is there and what is not there to create a background for the text. By means of this many movies use the audio to create a feeling within a person. [https://www.youtube.com/watch?v=mb6pLDpbGw8] Here's a scene from an Asian movie who's music creates suspenseful horror just by both the visuals and the music used. Another example would be the lack of sound, like one in a speech that is commemorating the actions of hero's or lost loved ones to show our sympathy and acknowledgement.

    17. hese Twitter prolilcs (Figs. 1. 7 and 1.8) have a lot of words (the linguistic mode), but their visual mode-the colors, layout, prolilc pictures, and logo-plays a big role in how users read and under-stand each page

      Currently, twitter is run by multiple types of accounts, the use of multimodality affecting the seriousness in which each group is taken in. For example, there's fandom twitter which involves lots of imagery and quotes from the thing they are currently obsessing over incorporated into the layout and local twitter which involves everyday people who use twitter that carry a more serious tone just by the simple fact that their icons are actually photos of themselves.

    18. The m~sic is selected to give the product a certain feel (young and hip, perhaps, or safe and reli-able). The gender of the announcer and Mullimodal lexls don'l have to be digital. The dissertation in Figure 1.2 was created on a computer but then was printed and bound into a book copy for the library. No matter whether a text is created on a computer, on paper, or in some other technology, writer/designers can still use the multiple combinations of words, photos, color, layout, and more to communicate their information. the tone, volume, and other qualities of his or her voice reflect whom the advertiser is trying to reach.

      In cases involving a variety of multimodal texts, the most obvious ones can be seen while watching the trailer for a new horror film, the classic countdown music for Jeopardy, or the more outlandish ones that target children of certain genders to purchase their products (http://www.genderremixer.com/html5/).

    19. ometimes these choices arc unconscious, like when an author uses Microsoft Word's default typeface and margins when writing a paper for class. To produce a successful text, writers must be able to consciously use different modes both alone and in combination with each other to communicate their ideas to others

      Ball's text highlights an important point here when stated that some multimodal actions are made unconsciously, or perhaps with less intention than originally thought. For reference, an NBC article written by Julie Compton spoke of the outrage by women of color and transgender women who felt the pink pussyhat was intentionally created to leave both groups out of the women's movement, this being because they felt the color represented white women and the female organs excluded transgenders. In the case of the pussyhat, the multimodal text was misread, creating backlash for what was to be symbolic artifact to the movement.

    20. gure 1.2

      Here the text shows examples of how multimodal text can be viewed. Traditionally, it is thought of only through written reports that use visual aids, but here in Figure 1.1, 1.3, and 1.4 the multimodal comes through forms of pictorial humor, dance performance, and the web design. All in which use the format or their styles to cast their different modes to communicate their intentions.

    21. multimodal.

      For my supplementary text, I used Pink 'Pussyhat' Creator Addresses Criticism Over Name, an article written by Julie Compton. Her article hits the various viewpoints people have on the hat created by Jayna Zweiman and Krista Suh. With the general significance of the pink hat supporting the women's movement, people believed the color and the shape was not only racist but also transphobic.With plenty of professional consultations this NBC article pointed out the good and the bad caused by this tiny artifact

    22. These readings brought to my attention the importance of multimodality in communication. It showed me that anything that is trying to convey a idea can be considered text, and that all text can be considered multi-modal. Without multi-modality, ideas would be constrained to verbal communication. This could possibly result in less communication and more misunderstanding. I believe this because, multimodality in today's time seems to play a major role in the progression of ideas.

    23. Different media use different combinations of modes and arc good at doing different things.

      i agree,because each media has to take a different approach because their ideas will be different, and different ideas have different modes that are better suited for presenting them.

    24. When we interact with people in real life or watch them on-screen, we can tell a lot about how they arc feel-ing and what they arc trying to communicate.

      gestural mode plays a large role in communication such as in movies where someone expressions plays a role in authenticity to their role,or in case of the supplemental text, the man translating for the deaf. During the translation ,you could tell by hoe he signaled and looked at the person actually speaking that he was nervous and or wasn't sure of what he was translating.

    25. he designers of Twitter chose how to lay out the basic profile page (with the tweets in the right column and info about the user on the left), and users can choose design templates and profile images-all of which means that lil}'Ollt draws on spatial, visual, and linguistic modes of communication, showing that it's nearly impossible for a text not to use multiple modes at once.

      I believe this design makes twitter very multi modal because, the spatial organization that is used on twitter allows users to place their own ideas on the platform, making room for linguistic , visual, aural, gestural, and spatial ideas of their own.

    26. The spatial mode is about physical arrangement.

      I believe that spatial mode is important because it allows us to organize our ideas in a way that create a deeper meaning, or can be used on a platform to allow access to be easier. It also allows us to arrange ideas how we would like to present them.

    27. It uses linguistic, visual, and spatial modes of communication, just like the 1936 map does, but it also includes interactivity (a gestural mode).

      Today, we see many things that are color coordinated. This helps us as the readers thoroughly understand what they are trying to inform us on.

    28. The gestural mode includes: • facial expressions • hand gestures • body language • interaction between people

      Gestural mode is a mode that is very prominent in humans everyday activities.

    29. Academic essays, biology posters, statistical PowerPolnt presenta-tions, lolcats ... what do all of these texts have in common? They are all multimodal.

      Part of the discussion in "Talking to the Future" is what modes should be used in creating warning signs for nuclear waste. There is a fear that language would change too much to make the linguistic mode useful but there is also debate of what symbols should be used for the visual mode.

    30. Although most of us arc used to hearing sound all around us every day, we don't often pay attention to how il signals information, including feelings, responses, or needed actions.

      In light of the supplemental text, this statement sheds light on the importance of visual mode.Visual mode allows our ideas to be presented in a way that can actually be useful for the deaf. The translator, was using visual mode even though he was incorrect at translating. But the deaf would be clueless without a visual aid.

    31. The aural mode focuses on sound. Whether we are talking about a speech, a video demonstration, sound effects on a Web site, or the audio elements of a radio program, the aural mode provides multiple ways of communicating and understanding a message, including: • music • sound effects • ambient noise/sounds • silence • tone of voice in spoken language • volume of sound • emphasis and accent

      The Golden Record was definitely a form of the aural mode. This was a record that was changing over time depending on what was important during that time. But allof these changes stayed consistent in one thing; sound.

    32. ~J~ e1~ e1~ e1~ ~1~ f;. l ~ ~ ~ ,;I~ f; l ~ e ~ ,;l~ ~]~ e el·~ eJ ~ el~ e1, ft]~ el~ el el: e ~ el ~ ... C : e ~ e ~ ~ ~ ~ -~ ~ ~ f; ~ f;,l -. ,;. ~ .... .,,..__.......,..,_ . -.... ..,.....,._~ ... -fil---·~-·-· .-.. • .0-___,.._'ohe,1_1~41 .. -.a.i.. . •• _... .. * -.. D -,..-.--0.Q .;::;..;: .......... ,~ ................. ·--,.-.--. 41.Q ._ ................................... . • .,... ............... 0-.... ....,, .. ..,, ..... ·~--,.-.--•• Q .:..:-...·:..""'o••"""'....,.._. ..... ..._. ~---a...--......... .,,...,_,..., .... e--...... Figure 1.7 Kristin Arola's Twitter Feed

      The visual mode is probably the mode that many young viewers can relate to. The choice to incorporate Twitter as an example was interestingly important, because that is something that many people can relate to and that most people see everyday.

    33. e linguistic mode is not always the most impor-~ tant mode of communication.

      We are very used to writing things when we are trying get a message to someone. The author is letting readers know that although this is the most well-known mode, its not the only way of doing so. In choosing to do this they have allowed for readers to now wonder in what ways could they now begin to communicate things.

    34. Although he likely ~ was referring to IW's commitment to helping individual citizens, his ~ choice of words-"small people" -infuriated the public because it • demeaned those impacted by the spill and implied that the disrup--I tion to their lives was not of great concern

      The way a speaker expresses their ideas is taking into consideration by listeners. Not only do they listen to the message but how it was given. This not only allows a person to determine authenticity, but it allows a person to compare their own ideas to the speakers and determine whether or not they agree. For example, when the BP president addressed those affected by the spill as "small people". This caused controversy because his statement made people feel as though he had no concern, interest, or relation to them.

    35. The Five Modes of Communication This chart of the modes is based on a diagram created by the New London Group.

      This may cause many peopletowonder, are these the only ways of communicating something, or are there more modes?

    36. ltngu1stte, visual, aural, gestural, and spatial

      These are the chosen modes of communication the author chose to point out. This broadens many ways that readers may choose to decide to carry on as far as their next papers or next time they are trying to get a point across to someone. They are now made aware the multiple ways of doing so. Which overall will make their arguments not only valid but interesting while doing so.

    37. !'he linguistic mode and the ability to use it carefully matter very ~ much in contemporary communication.

      This statement is claiming that the use of written or spoken words and the way we use the words, play a major role in the way we communicate. This statement is basically trying to say that it is important for us to communicate our ideas in a way that can be understood, so that our true meanings cant be misconstrued

    38. The choice of whether to use video or animation, color or black and white, slow motion or other special effects, arc all deliberate """'"' considerations based on what the advertiser is trying to sell and ~o whom.

      Does your audience determine the way in which you decide to organize your message being sent? The author is acknowledging readers that depending on what you are trying to sell or what message yo are trying to convey, is determined based off of who your audience is.

    39. A Performance Is a Multimodal Tex

      Many may wonder how exactly is a performance a formof a text. How can a dance be conveying a message. But the bigger question that should be formed is after knowing this, changing your view on every performance you see from here on out. Realistically, every performance has a deeper meaning than just for the mere purpose of entertaining the audience. Just a multimodals do they convey some sort of message.

    40. Writers choose modes of communication for every text they create.

      The ability to give someone multiple modes of communicating a idea allows a person to be creative and able to express a idea how they believe it should be presented. This can also pose a problem because of miscommunication, for example in the supplemental text the news station wanted to be able to inform not only normal people but the deaf of a emergency. But the way they chose to present the information lead to frustration, and confusion because the translator that was chosen could not communicate the correct message.

    41. A text can be anything from a lolcat to a concert tee shirt to a dictionary to a performance.

      Since text doesn't necessarily have to be words. This allows a wider medium for communication to be spread on. For example, if you were to see a picture of a dog running you would automatically be able to get a idea of the pictures text without any description or use of words.

    42. Multimodal describes how we combine multiple different ways of communicating in everyday life.

      The supplemental text i chose is "Deaf community outraged after interpreter signed gibberish before Irma" by Alex Mendoza. The most prevalent idea from the main text that can be seen in both of these texts is the use of multi-modality to express a idea.The purpose of multi-modality in the supplemental text is to show the importance of the different modes, linguistic, visual, aural, gestural, and spatial and how they affect communication.

    43. Academic essays, biology posters, statistical PowerPolnt presenta-tions, lolcats

      These are four completely different ways of getting an idea across to an audience. If someone is reading this for the first time they may ask themselves how can these completely different ways be similar in any way. It is reasonable to ask this question because it is difficult to see easily how an lolcat can be related to an academic essay. This toos off this reading because it starts off fromthe jump letting readers know what they are about to help make sense to readers.

    44. ommunicating in everyday life.

      Everyone has their own unique way of communicating some prefer to communicate linguistically while others prefer aural. In "Forty Years Later, the Golden Record Goes Vinyl" they communicate through aural, visual, and linguistic.

    45. music • sound effects

      In the "Forty Years Later, the Golden Record Goes Vinyl" in article in The Atlantic has an link attached to the article of the record and in the audio has male and female voices which is in several different languages and adds warm because the tone of the voice is welcoming. There is also a child's voice that adds a youthful touch.

    46. The spatial mode is about physical arrangement. This can include how a brochure opens and the way it leads a reader through the text. l·or example, sec the brochure in

      In the article "Forty Years Later, the Golden Record Goes Vinyl" made me realize that physical arrangement is a key element in your presentation of conveyance. By the Gold Record being presented visually with a person holding it with white gloves shows the significance it has to the world.

    47. mportant when communication takes place through virtual interac-tions on-screen

      In the article "Forty Years Later, the Golden Record Goes Vinyl" made me think of how times have changed from then until now. What an impact communication wise it has been on our society from social media platforms that have made it easily accessible to put your opinions out in world through the internet and memes, videos, and YouTube channels. I wonder how people will be communicating in forty years? telepathically? Makes me wonder in curiosity.

    48. Printing in color would have been prohibitively expensive, so black-and-white visuals and written text had to be used.

      In the article "Forty Years Later, the Golden Record Goes Vinyl" two decades ago it was a lot more expensive to print or visual show images in color. In that era majority of Television shows, newspapers and pamphlets were in presented in black and white and not color. Times have changed in just two decades and you can't find anything thats not in color or color coated.

    49. combine all five modes, including the aural

      In the article "Forty Years Later, The Golden Record Goes Vinyl"made me think that how amazing our technology has evolved over two decades. Being that the record was created in the vinyl era and how technology has evolved and today we have the options of watching it visually and aural with a few options either on TV, computer, and or our smartphones. Even when artist release new songs or music videos we have the privilege to access it on our time and not wait until the radio plays the song or we just so happen to catch it on TV.

    50. At other times, words may work better than images when we arc trying to explain an idea because words can be more descriptive and to the point. It m

      In the article is states"Forty years later, the Golden Record is now vinyl and can be ordered online for $98" this is straight to the point and wouldn't need an image to communicate that in a better or more effective way.

    51. But because we want to talk about the visuals, sounds, and movement that make up multi-media, we use the term text to refer to a piece of communication as a whole.

      This is how David Pescovitz, Tim Daly and Lawrence Azerrad two decades later put the Voyager Golden Record on the forefront of the media and launched a website using the internet and had a soundcloud page for people to hear the unheard talent before their time.

    52. he delivery of spoken or written text !) • the organization of writing or speech

      This is applicable in the article" Forty Years Later, The Golden Record Goes Vinyl", when NASA responds to Carl Sagan's request for a one keepsake copy of the record and the NASA respond with, no "You do understand our concern about the matter of highly favorable mementos being given to individuals". This could have been communicated better by using the linguistic mode using a better choice of words.

    53. multimoda

      For my supplemental text I chose "Forty Years later, The Golden Record Goes Vinyl" written by Marina Koren senior associate editor of The Atlantic. This article is interesting because it incorporates three (linguistic, visual, and aural) of the five multimodal modes that have been presented and defined as communication in "What are Multimodal Projects" essay which are linguistic, visual, aural, spatial, and gestural. In The Voyager Golden Record, which was not originally intended for human consumption but 40 years later was. The Golden Record is an audio creation of classical music snippets, nature sounds, and greetings in multiple languages. Koren in the article explains that the record was very limited that even Carl Sagan who led the records production was unable to get a one-keepsake copy. In 1978 Sagan wrote to NASA in regards to getting his hands on a copy and an administrator from NASA responded with a rejection message. The response from NASA was offensive and could have communicated better with the choice of words. Now fast-forward two decades later the Golden Record is now on vinyl and is for sale to the public online for $98. Using the original audio from 1970’s David Perscvitz co-produced he remembers as a little boy hearing of this Voyager launch. In a digital age now Tim Daly teamed up with graphic designer Lawrence Azerrad and they launched a Kickstarter campaign by using the Internet as a platform raised 1.3 million dollars. Shows how these professionals’ have made the unobtainable become obtainable by using the multimodal modes visual, linguistic, and aural.

    54. Other texts, such as video interviews on the Recovery.gov Web site, combine all five modes, including the aural.

      Do the usage of videos always signify the use of all five modes or are some videos simply display several multi modal modes? Do all videos that display gestures utilize gestural modes or must the actions be obviously meaningful and intentional ?

    55. Academic essays, biology posters, statistical PowerPolnt presenta-tions, lolcats ... what do all of these texts have in common? They are all multimodal.

      The supplemental reading I decided to read along with this reading is "Forty Years Later, the Golden Record Goes Vinyl" written by Marina Koren. Delving into the article and establishing the connection evident between them and establishing the Golden Record as a multimodal device became an interesting task.

    1. Should civil society become the cultural custodians of such sites, generating a written and oral tradition to pass along a constant message in an evolving world?

      This would be the easiest way to try to make sure that the modes that we use now, in the way that we use them, stays relevant for many generations. This would hopefully help to keep the signs effective.

    2. many people think we have to warn future generations to stay away from the nasty stuff.

      The question of this article is how to warn future generations. What modes will be the best to do this and are we sure that using these modes will have the desired effect?

    3. With nuclear waste accumulating at the surface, society needs a repository in the next century or so, but we have much more time than that to decide on the messages. Or to decide there shouldn’t be a message at all.

      It might be better to just wait on creating a message, even with multiple modes. We have enough time to see how communication with all modes change from how they are now to what they might be, which may help to get as close as we can get to an accurate prediction.

    4. places of human settlement also come and go, shaped by war, climate change and other forces

      Languages have evolved from one language to many different ones because of changes in how humans interact with each other. We have to use multiple modes to just communicate with each other when different languages are used. Often people travelling to areas new to them have to use the gestural and visual modes to communicate with those who do not speak the same language.

    5. "No culture has ever tried, self-consciously and scientifically, to design a symbol that would last 10,000 years and still be intelligible," said David B. Givens, an anthropologist who helps plan nuclear-site warnings (LATimes). "And even if we succeed, would the message be believed?"

      We do not know what is going to happen in the future, so how can we plan. How do we know that even with the multimodality used today would even make sense in 10,000 years, assuming that the nuclear waste is even a problem at that point.

    6. The fourth point means the message we send to the future must include a great deal of information - much, much more than can be written on a granite monument.

      The best way to include a huge amount of information is to use multiple modes. Sometimes the linguistic mode makes sense, but often using pictures (visual mode) and placing them in a way that makes sense (spatial mode) can communicate better among groups that do not have a common language.

    7. These will be supported by "information in multiple languages in multiple media" to try to convey the potential danger

      It makes sense to use multiple modes (media) when you do not know how communication will change over time. What might work in one mode nowadays might not work in the future.

    8. Simply installing a red-lettered sign warning our descendants to steer clear of a deep chamber will not be enough.

      A use of just linguistic mode will probably not work in the future as it does not seem to always be the best idea in present day. In present day we are adding visual pictures into messages at points that the spacial modality shows is effective to convey meaning without just the linguistic mode.

    9. Many people think we need to put scary signs, warning humans of nuclear waste

      The article is using the visual mode to show more about using the visual mode in signs. It is a clear example of using a sign that shows something of danger which would be one of the things to use in a sign for future generations.

    10. Languages evolve fast - the English of the 11th century bears scant resemblance to the English of the 21st

      The linguistic mode described in "What are Multimodal Projects" is the use of language. If language changes quickly, then it does not make sense to use only the linguistic mode on a sign. It might not even make sense to have any of the linguistic mode, as it could be confusing if language does evolve a lot between the creation and the use of the sign in the distant future.

  5. Feb 2018
    1. Multimodality gives writers additional tools for design-ing effective texts. This is particularly true when writers arc trying to create a single text that will appeal to the interests of a large and diverse group of readers. By understanding who their readers arc, what they need to know, and how they will use the information, authors can create texts that satisfy a specific rhetorical situation

      Can't agree any better, because of multimodal, information are given to us more efficiently nowadays. Communication is easier, and the easier the process, the faster the result

    2. The linguistic mode often affords readers specificity, exactness, and logical connections, but this can slow readers down as they work to make sense of the information. The visual mode, on the other hand, often can't be as detailed. We don't know from the map, for example, how many projects were completed in each area. But a visual presentation of complex information can allow readers to make quick com-parisons. This ability for quick comparison is an affordance of the visual mode, particularly within the particular medium of the printed map

      each mode has it's strengths and weakneses. In order to present your idea and have the audience efficiently understand them, combine these modes sp they can fill in on each other impotence

    3. My second supplemental text is another tweet from Trump -- . The tone in which Trump chooses to discuss the issue of illegal immigration is that of disrespect and vilification. Phrases like "total catastrophe", "deadly catch-and-release", and frequent use of capitalization both visual and linguistic modes creates a narrative of aggression, and from the way that he chose to deliver this message, it becomes easy to identify his audience (anger anti-immigration advocates). The visual mode aspect of this tweet aims to draw attention to certain words, drawing more attention to those specific ideas. This supplemental text helps me connect my understanding of the usage of linguistic and visual modes to create an effective way to communicate (in this case, this tweet did its job, making me pretty agitated).

    4. Donald Trump has quickly become the king of multimodal communication-- specifically on Twitter. The supplemental texts I chose were a couple of tweets from Trump's page. In this tweet, he is addressing the shooting at Marjory Stoneman Douglas High school in a way that his other presidential predecessors have not; through a crudely manufactured tweet with a picture of him holding a thumps-up with the victims in the hospital. However, this raises a question-- was it appropriate to address such sensitive matter in this mode? Twitter was designed to be a social media outlet with easily consumable tweets, limited to 180 characters or less (now 280). In the linguistic mode, Trump seemed to be lacking the "development and coherency of individual words and ideas", watering down a topic of great significance to a couple bytes of information on the internet. This tweet and its subsequent response parallels with the criticism received by Carl-Henric Svanberg, where his choice of words let to a severe backlash from the public. This time, Trump's choice of delivery caused a wave of infuriated responses, linking Svanberg and Trump in a group of "We Can't Get Our Point Across Appropriately Club).

      The link--https://twitter.com/realDonaldTrump/status/964724390637244417

    5. These different strengths and weaknesses of media (video, writing, pictures, etc.) and modes arc called affi1rda11ces. The visual mode affords us the opportunity to communicate emotion in an immedi-ate way, while the linguistic mode a(fimfs us the time we need to communicate a set of detailed steps. Writer/designers think through the affordanccs of the modes and media available before choos-ing the right text for the right situation. Keep in mind that modal affordances largely depend on how the mode is used and in what context. In other words, the strengths and weaknesses of each mode arc dependent on, and influenced by, the ways in which the modes arc combined, in what media, and to what ends.

      This is very important for out nowadays media culture. Newspaper, TV, commercials, advertisements. Timing is very important, in order to make text relevant to events.

    6. Different media use different combinations of modes and arc good at doing different things. We've all heard the expression "a picture is worth a thousand words." Some-times it is much easier and more effective to use an image to show someone how to do something or how you arc feeling. Say, for example, that the reason you wanted a picture of your dog is to show your friend in another state what the dog looks like (see fig. 1.17). A picture will quickly convey more information in this situation than will a written description.

      I agree, this remind me of the Primary Source Description Projects, I felt like talking to a blind person, which it takes a very passionate and sensible person to complete the task beautifully, almost seems as a talent. in my opinion, I wasn't up for it.

    7. The supplement I chose was "Forty Years Later, the Golden Record Goes Vinyl," by Marina Koren. It is about the two copies of gold-plated copper record that left earth on Voyager 1 and 2 in 1977. She started off saying "The Voyager Golden Record was never really intended for human consumption." And the targeted audience for the contents were the alien civilization to decipher and learn about us. Excepting the two copies that flew off to space, dozen others were distributed to NASA facilities. It was considered by NASA as "highly mementos being" that they are unable to give in to Carl Sagan who was the leading producer of the record. Yet in 2017, the Golden Record appeared on vinyl and priced $98, available for online ordering.

      The records on vinyl were co-produced by David Pescovitz and an editor at the website Boing Boing. The contents appeared on a CD-ROM in 1992, later NASA released the nature sounds and greetings on Sound Cloud. Seeing the opportunities of a vinyl version the co producers raised money for the project, receiving $1.3 million, then made 10,000 special editions copies or their backers.

      The original reel-to-reel tape recordings was held by Sony. The team had no trouble contacting Sony and transferred it into digital files in good conditions. They then needed to secure permission to use copyrighted material. It was a process of luck and persistent, it eventually paid off on the Voyager mission's 40th anniversary, shipping vinyl records to their backers.

    8. Aural Mode The aural mode focuses on sound. Whether we are talking about a speech, a video demonstration, sound effects on a Web site, or the audio elements of a radio program, the aural mode provides multiple ways of communicating and understanding a message, including: • music • sound effects • ambient noise/sounds • silence • tone of voice in spoken language • volume of sound • emphasis and accent

      Popular songs, sounds from nature of the record appeared on a CD-ROM in 1992, Later NASA uploaded the nature sounds and greetings on SoundCloud, can consider as Aural Mode, what confusing is the language and greetings, wouldn't they be included in Linguistic and Aural Mode, the 2 mode revolving spoken words and speech.

    9. Linguistic Mode ~ The linguistic mode refers to the use of language, which usually ~ means written or spoken word~. When we think about the ways ~ the linguistic mode is used to make or understand meaning, we can consider: ~ • word choice ~ • the delivery of spoken or written text !) • the organization of writing or speech into phrases, sentences, ~ paragraphs, etc. ~ • the development and coherence of individual words and ideas

      Some part of the the Golden record represent this kind of mode. A phonograph record, audio,instructions on the cover, reel-to-reel tape recordings of spoken greetings in dozens of human languages and one whale language.

    10. Academic essays, biology posters, statistical PowerPolnt presenta-tions, lolcats ... what do all of these texts have in common? They are all multimodal.

      The vinyl produced by David Pescovitz is multimodal. The Golden Record is multimodal of Carl Sagan. They are ways to communicate, for David it was to communicate with other people, for Carl i was for the alien civilization

    11. To produce a successful text, writers must be able to consciously use different modes both alone and in combination with each other to communicate their ideas to others.

      The contents of the Golden Record -"popular songs, sounds from nature, photographs, spoken greetings in dozens of human languages and one whale language". Sounds, Images, Conversations, combine together to communicate their idea, saying this is us, this is what we do.

    12. The word multimoda/ is a mash-up of multiple and mode. A mode is a way of communicating, such as the words we're using to explain our Ideas in this paragraph or the images we use throughout this book to illustrate various concepts. Multimodal describes how we combine multiple different ways of communicating in everyday life. For instance, lolcats, a well-known Internet meme, are multimodal. They combine photographs of cats with words written In humor-ously incorrect grammar to create a text that uses both visuals and language-11111/tip/e modes-to be funny. You might be saying to yourself, "Wait, Is a lolcat really a text?" Yes. Text traditionally means written words. But because we want to talk about the visuals, sounds, and movement that make up multi-media, we use the term text to refer to a piece of communication as a whole. A text can be anything from a lolcat to a concert tee shirt to a dictionary to a performance.

      This introduction were meant to first provide the definition of multimodal, second to make us realize that they are everywhere around us. Anything that has a purpose of representation are multimodal

    1. veered off course when he began signing words like “pizza,” “bear,” and “monster,” among others — words that had nothing to do with the press conference.

      Essentially the same as a county briefing speaking in gibberish, a clear demonstration of incompetence. Dissonance in a mode most people don't notice is still unacceptable from the government. Deaf feel (rightfully) that they are being treated as second-class citizens.

    2. communicate using sign language

      Sign language was used to reach the deaf, opening another mode of communication.

    3. preparing to address the public with “crucial” information.

      Spoken word was to be the primary vector of the message. However, because some are hard of hearing, it is necessary to use a second mode of communication.

    4. A

      Video above depicting incident uses the linguistic, visual, aural, and gesticular modes of communication.

  6. Aug 2017
    1. Doch zunehmend gewinnt man den Eindruck, dass auch Bibliotheken mehr und mehr tangiert werden von aktuellen politischen Umwälzungen und Ereignissen, denen sie sich nicht mehr verschliessen können und dürfen. Da ist zum Beispiel das Thema «Open Access», das deutlich mehr ist als eine weitere Spielart der Literaturversorgung. Es ist vielmehr eine politische und wirtschaftliche Problematik, die bis in die Führung von Staaten reicht und auf der gleichen Ebene wie Wirtschaftssubventionen oder Marktinterventio-nen abgehandelt wird. Denn die Konsequenzen sind so ge-waltig und grundlegend, dass viele Akteure sie nicht mehr zu überschauen scheinen und das Thema mit einem blossen Aktionismus mit ungewissem Ausgang vorantreiben.Gerade hier ist es wichtig, dass sich Bibliotheken ihrer Jahrhunderte alten Tradition als Kultur- und Gedächtnis-institution erinnern und neuen Trends – zumal wenn sie irreversible Konsequenzen haben – mit dem notwendigen Sachverstand und der gebotenen Tiefe nähern und die be-teiligten Akteure mit validen Informationen und Statements unterstützen. Die ETH-Bibliothek ist gerade bei diesem Thema im besten Sinne des Wortes professionell mit dabei: Qualifiziert, durchdacht, konstruktiv, aber ohne Schnell-schüsse.

      Ja, kein Schnellschuss.