6 Matching Annotations
  1. Oct 2020
  2. Sep 2020
    1. a) Spend ahead of your market shareWe should avoid the temptation to rush into developing work until we know what the budget levels are. If businesses are not investing ahead of market share then the chances of growth are significantly diminished, putting an unfair burden on creativity to make up the shortfall.Equally, we should avoid signing up to Performance By Results contracts without knowing what the investment behind our work will be. As Peter Field has reminded us, brand targets cannot be divorced from the communications budget: “A target that is realistic with one budget level can become unrealistic when this is lowered.”b) Treat creativity as essential, not a nice-to-haveCreativity isn’t an indulgence. Aside from optimal investment levels, it’s the biggest lever of growth available to a business. c) Seek fameContent that gets talked about, shared, played with is demonstrably more powerful than content that simply gets viewed. Though people still need to know about it for those effects to take place.

      Inzichten hoe creativiteit en overspenden kunnen zorgen voor meer marktaandeel en meer share of voice. Aan de hand van onderzoeken en awards in creativiteit en effectiviteit.

  3. Dec 2019
  4. Feb 2019
    1. Hot brown honey. Most important performers to come out of Australia so far this century.

  5. Mar 2018
    1. While that allows you to use the string class, the relevant operator<< is defined in the <string> header itself, so you must include that manually

      为什么有时候使用visual c++会提示 cout << 不能输出 string 类型: 因为 <iostream> 包含了头文件 <xstring>, 该头文件引入了 string 类型但是未引入 operator<<