Optimizing Research Collaboration. (n.d.). Retrieved 10 August 2020, from https://youtu.be/TFNqf7sKwKw

If anything is missing with regards to open source within companies (of all sizes), it's this situation.

Teaching "companies" (or rather the entire management stack/chain) how to "effectively contribute and participate in upstream projects" could change the game for those companies, the projects they interface with, and certainly for the developers (inside and outside of the companies).