After 1954 researchers seemed to start looking at actual brain activity and noted that while it was always active, it didn't always transmit this activity. (who knew!).
a second major pathway where sensory excitations can reach the cortex is the arousal system, it shows that a downstream effect is important!
So we have the classical conception of sensory function which was from the corresponding sensory nucleus of the thalamus directly to a sensory projection area of the cortex. Which is the quick way to transmit information (or the direct route). There is a second way, but it is slow. Its referred to as the excitation, which slowly makes its way through fibers and synapses. The message can get mixed up or scrambled and then delivered to cortical areas. Which really makes them not messages, but act more as a background support system.
Without this background action (or arousal system) your sensory impulses would get to their destination quickly, but they would not go anywhere else. Then we wouldn't have any learned stimulus-response, and that would be bad!